Large brands have the luxury of instant brand recognition to drive their online visibility specifically when it comes to search engines. How many times have you searched for “Nike shoes” or “Apple iPhone”? Even if you are a business without large brand recognition, there are multiple ways in which you can improve your SEO to increase brand visibility. We’ve gathered seven practical ways that you can start to boost your search engine results and move up the Google results page.
Website maintenance feels, to many businesses, like a necessary evil: it’s not something that you appreciate, but rather, something that you simply have to take care of. As a result, many times, it’s pushed to the bottom of your budget. How much should website maintenance cost? In order to understand the price you’re paying, start by asking yourself a few key questions.
If you want to measure success in inbound marketing, you better know what numbers to look at. Key performance indicators, or KPIs, are a set of metric that help you determine exactly what how efforts in blogging, social media, SEO, and other inbound tactics actually perform in building brand awareness and growing your business.
When trying to determine if you have product/market fit, some people say that if you need to ask that question, you certainly don’t have it yet. While finding that ideal product/market fit is something that you will certainly know once you have it, there are definitely more concrete steps to determining PMF.
Product/market fit (PMF) is a term coined by Marc Andreesen who said “product/market fit means being in a good market with a product that can satisfy that market.” Sounds simple enough, but it can be hard to achieve and lead to the failure of a company or startup should they get it wrong.
If all companies were the same, wouldn’t businesses choose a local provider for website maintenance services? Decades ago, computing services were local. You had to have in-house IT support or a company nearby that could come in and perform the services that you required. That is the business model of the past. Now, through virtualization and remote server technologies, companies of all sizes can obtain IT support from wherever they want. This means that you could choose Provider XYZ on the other side of the world if it offers a good price and acceptable levels of quality and service. You wouldn’t be able to talk to their IT people face-to-face, but you could Skype with them. You would want to ensure, however, that your website is secure and operational throughout the year. Here, we look at what makes a good website maintenance contract.
You’ve worked hard for your business, logged countless hours building and nurturing your empire. That kind of dedication has required sacrifice, and now you are in a place where you are able to stop and smell the roses.
Your business and reputation are far too valuable to be left to chance. This is especially true today, when your online presence is often tampered with and any bit of news can be shared throughout the entire world in a matter of a few clicks.
What if I told you that many businesses, including many of your competitors, are simply striving to maintain the status quo? That they are actively leaving the door wide open for someone to come in and rob them of market share and opportunities at growth? What if I told you that your business might be stuck in that category as well?
One of the main things that a cloud host or similar web service provider elaborates on is “uptime.” They’ll generally give you a number north of 99%, and many companies go on little more than just this number and the price when making their hosting decision. While there’s certainly nothing wrong with uptime, this guarantee may only extend as far as the availability of their servers — not necessarily the availability of your data to the public! Not only that, there are many other important factors that a contract with a web host needs to address — things like security, regular patching, ongoing monitoring and backups, just to name a few of the most critical.
Read More »
Back in October I was asked by Visme’s founder, Payman Taei if I would be interesting in reviewing his company’s new presentation software called Visme. I gotta say, I was not very interested at that point not that Payman wasn’t excited to share the new presentation software tool with me, but rather because I felt that nothing could really touch the purpose-built presentation software offering by Microsoft called, PowerPoint.Read More »