By Mike McDermott
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Categories
Blog | Featured
| May 21, 2018
When you’ve spent years carefully manicuring your brand’s public image, nothing is more upsetting than a nasty rumor, reputation crisis, or an unexpected event that the social media sphere finds out about before you do. Waking up to Twitter talking about a health code violation, stray delivery drone, or employee scandal is horrifying. To respond to it correctly, you need to keep a cool head and dispatch damage control as early as possible. Whether the disaster also requires logistics correction or if it’s purely a public relations crisis, your responses should be tailored to your audience but the steps will be the same.
By Mike McDermott
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Categories
Blog | Featured
| March 8, 2018
As we go deeper into what has been coined ‘the information age’ the power of tech companies is on the rise. Almost every modern household has internet access and most include more than one person with a smartphone. This means that whether you’re an ISP or app developers, the potential customers for your tech company are vast. However, marketing to yourself and marketing to your target audience are two very different things. You already understand your product and why your company is special.
By Mike McDermott
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Categories
Blog | Featured
| February 9, 2018
With the advent of truly efficient spam folders, many people have the misconception that email-based marketing is dead. On the contrary! It just needs to get smarter. Mailing lists, newsletters, and carefully targeted promotional invitations are popular methods of successful email marketing, but new methods are constantly being tried and tested for appeal and effectiveness. While your best bet is with subscribers who have volunteered to receive your promotional emails, conversions are still more frequent when the content of the emails are engaging, useful, and relevant to the readers. This has naturally caused companies to seek more and better ways to target their email marketing content to appeal to each individual subscriber.
By Mike McDermott
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Categories
Blog | Featured
| January 26, 2018
Marketers generally consider a company’s website to be the core of its digital marketing campaign. Its site ranking will determine how much organic traffic it gets, it’s responsible for converting leads, and it promotes the company’s products and social media pages.
By Mike McDermott
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Categories
Blog | Featured
| January 24, 2018
One day, email marketing may become obsolete, but it is not this day. Far from it. In fact, with the vast majority of emails now being opened on mobile devices, email marketing is more relevant than ever. As part of a comprehensive inbound marketing strategy, it rivals, and in some cases, surpasses social media marketing in generating quality, interested leads. So why doesn’t it get more respect?
For starters, some people equate it with spam, the ubiquitous junk email we can’t quite seem to get rid of. Spam is bad. Don’t spam. Email marketing, however, is wanted; that’s the key difference. With email marketing, your audience has elected, either directly through sign-up with you or through a related marketing initiative, to receive electronic communications from you. There is strength number one of email marketing.
By Mike McDermott
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Categories
Blog | Featured
| January 18, 2018
Often a social media blog is the most efficient way to enhance your website for search engines. It serves as a great way to show Google that your site content is fresh, that you’re a thought leader in your industry, and that your site is easy to crawl.
This assumes that you know what you’re doing. Here’s how to run a blog that actually advances your goals:
By Mike McDermott
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Categories
Blog | Featured
| January 16, 2018
When asked about their inbound marketing campaigns, 40% of businesses cite marketing automation as one of their top priorities. Research also shows that most marketing automation fails because the foundation for lead generation is insufficient.
