Branding and Campaign Construction
Define your customer, define your goals for that customer, then market and measure
Chances are you’ve heard about buyer personas. They serve as the framework upon which you can answer the question, “who is your customer?” As a business leader, you should be able to instantly identify any person in a room as one (or not one) of your buyer personas. It’s what keeps you from talking to that “guy over there” and makes you naturally gravitate to conversations that will be more fruitful to your business. We do the very same thing you do. We just do it digitally. Our campaigns speak in the language most easily understood by your prospects, we offer them things that we know they will have an affinity for, and we track their progress against our action plans.
Copywriting and Content Development
The copy written for your website, email and landing pages is the most important way you’ll communicate with your online prospects.
Take for example Veterinarians. They have many customers. Some own dogs, some own cats while others own Rabbits. They learn from their intake process how old each animal is, as well as their color and their breed. Now, would it make sense to blast out an email about Dog Obedience Class to those clients who only own cats and rabbits? Probably not. Certainly, the engagement rate would be low for those recipients.
Deliver just the right message, to just the right person, at just the right time
Inbound Marketing focuses on people who have a problem you can solve. It doesn’t waste time and energy marketing to everyone and hoping that someone out there needs your solution. And more importantly, the return on your investment is extremely demonstrable.
The cornerstone of any successful inbound marketing strategy is content, and content is hard work.
You need an Inbound Marketing Agency because you need good content, which takes work to produce and expertise to distribute effectively. Most small business owners and CEO’s don’t have time to do market research, write engaging lead pages and blog posts, analyze the data, and stay on top of the marketing trends. In fact, every marketing director we’ve worked with is already stretched way too thin.
To get all that work done in-house, you’ll need a full-blown marketing department. However, if the most you can really afford is a Marketing Manager, then you need Bash Foo.
With Bash Foo, you’ll get a whole team of highly qualified and certified people developing a cohesive strategy, executing it, analyzing it, and improving it for about the same thing you would pay one qualified marketing professional.
At Bash Foo, we have demonstrated years of successful digital marketing strategies for a variety of clients across several different verticals. We have a team of talented and experienced people who know how to get results. Your success is our success!
Epic-level support for SharpSpring, Hubspot, Marketo, Salesforce, Prosperworks, Hatchbuck, Reply, ActOn, Zapier and others.
Inbound marketing means creating and delivering the right content to the right person at the right time. But the consistent execution of this idea does require a lot of time and effort. And this is where marketing automation software like SharpSpring, HubSpot, Act-On, and others can be a game changer.
Marketing automation is what helps you categorize your leads into different buyer personas, and set up workflows that engage them with relevant content. It enables you to nurture your leads without having to manually keep track of the process.
But simply signing up for and paying for marketing automation software is not enough. You need to have a marketing team that understands your business. You need a team that can set up automated workflows that are customized for your target personas, and in sync with your business goals. Our team delivers precisely this type of service for small businesses like yours. We have worked with several types of automation software, and can skillfully leverage the benefits with any marketing automation software of your choice.
WordPress Web Design
Responsive, retina ready custom websites.
28% OF THE INTERNET IS RUN ON WORDPRESS. This means, should you ever decide to move on from us at any point in the future you can take your website with you and there’s a 90% chance that any competent web developer will be able to help you.
With over 18 years experience in Web development, we are confident we can develop a solution that best fits your need, and more importantly, your customers. We have SEO experts on hand to ensure your pages rank appropriately as well as continually monitoring your websites health and ability to rank and tie your website to our marketing services.
We understand that your website is a tool by which your dedicated marketing team will be able to increase your online conversions. Which is why we create websites with a foundation built for integrated marketing services.
Every website design and development decision we recommend – from the placement of a Contact Us button to the breakout of your industries served section – is backed up by data to support it.