Google Ad campaigns allow you to raise awareness about your business, target people who are already searching for exactly the keywords you cover and expand your reach. In spite of its many benefits, however, many businesses choose to forego Google Ad campaigns–or perhaps to put them off for an undefined “later.” The trouble is, you cannot benefit from a campaign you never create.
Is it time for a Google Ad campaign for your business? Consider these key signs.
1. You aren’t bringing in search traffic for the right keywords.
Creating an SEO-optimized website includes ensuring that your website brings in search traffic for the keywords that are most important for your business. Unfortunately, bringing your website up to the top page of those rankings can take time. If you’ve noticed that you aren’t bringing in search traffic for the keywords you most need to see traffic for on your website, running a Google Ad campaign can help increase your website’s overall visibility–including visibility for specific keywords. That ad campaign can also benefit your usual SEO, since the more visitors come to your website and stay on it, showing that you offer quality content.
2. You’re not targeting your advertisements.
Google Ads allows for highly targeted advertisements that will go straight to the audience you choose. Instead of casting out a broad net with a traditional advertisement, Google Ads allows you to send your advertisement directly to people who are already searching for that specific keyword. Based on your keyword research and understanding of the ad funnel, you can even target people who are at specific stages of the buyer’s journey, designing advertisements that will reach out, answer their questions, and help bring them into your funnel to complete that journey.
If you’re a local business, you can also benefit from Google Ads. You can narrow your targeting to people in a specific geographic region, including searchers using specific geographic search terms or those using the “near me” term.
3. You’re ready to expand your business.
When you create advertisements, you’re looking for opportunities to expand your business: to bring more traffic to your website. If you’re looking to expand your business, increasing your search traffic is a great way to bring in more leads and new business. Test your Google Ad campaigns and see how effectively they bring in the traffic you need–and what percentage of that traffic is new traffic.
Build your future ad campaigns based on these statistics and what they tell you about people coming into your business. As you decide to grow and expand your business, you’ll find that Google Ads campaigns are a great way to accomplish that expansion, from increasing awareness about the latest products you’re ready to offer to expand into new geographic areas. If you’ve recently changed the location of your business, a Google Ads campaign can also help new customers find you.
4. You’re looking for a budget-friendly way to launch a new marketing campaign.
The keywords you choose to target in your Google Ad campaign will determine the expense associated with your campaign. Some high-priority keywords may have a higher price tag than others. You can, however, choose the funds you want to put into your ad campaign. You may have a relatively low budget to work with, or you may have a higher marketing budget that will allow you to target a wide range of potential customers who are already looking for information related to businesses like yours.
Once upon a time, Google Ads campaigns were considered a more expensive form of advertising. As they’ve improved, however, many people have found that they can find a Google Ads solution within their budget. Even if you’re on a budget for your marketing campaign, you can still make the most of it!
5. You want fast results.
When you’re trying to bring new leads–and potentially new business–to your website, you may want fast results that will help you immediately start building your profits. Not every type of ad campaign will make that possible. Instead of relying on older, slower methods, including trying to build SEO through website content, consider the benefits of a Google Ad campaign. In some cases, traffic to your website can jump within a matter of hours. Many business owners also discover that their websites make a faster rise through search rankings when using paid Google Ads over free SEO tactics alone.
6. You want to build greater awareness of your brand.
Brand awareness helps guide many of the decisions customers make. If they’re considering making a purchase in the industry, they’re more likely to choose a brand they recognize one that has presented information they trust in the past or that has helped guide them through the earlier stages of the buyer’s journey. Through your Google Ad campaigns, you can build greater awareness of your brand even for customers who don’t click on that link and visit your website. Customers may also show a higher degree of trust for brands that appear in ads or Google’s recommended results.
7. You’ve noticed overall traffic to your website is decreasing.
Your website is like a digital storefront: it’s an opportunity for customers to visit your brand, check out the products you have to offer, and consider whether they want to make a purchase. If customers aren’t visiting your website, they’re less likely to make those important buying choices. If you’ve noticed a decrease in your overall website traffic, a paid Google Ads campaign can help bring in fresh, new traffic and raise awareness of everything your brand has to offer, which can, in turn, increase your sales.
Are you ready to launch a Google Ad campaign that will help grow your business and expand awareness of everything you have to offer? Do you need help designing an advertising strategy that meets your needs, created by a Google Partner? Contact us today to learn more about how we can help you reach your goals.