Need a Mailing Address in Ohio

Need a Mailing Address in Ohio

Posted by on February 4, 2019

One of the trickiest parts of Search Engine Optimization has always been having a physical domicile in a state, or region of the US that you choose to do business. Google REQUIRES you to have a brick and mortar where you operate, and it cannot be a USPS Post Office box. BUT… It can be an address at the Bash Foo Entrepreneur Center! You can use our address here in Tipp City, Ohio to register your business or a location of your business. All it takes is completing USPS Form 1583 and presenting a valid form of ID to get … Continue reading Need a Mailing Address in Ohio

geofencing: Target Market New Customers Map Pin Illustration

Why Your Digital Marketing Should Include Geofencing in 2019

Posted by on January 30, 2019

When you invest your advertising and marketing dollars, it’s important to focus on specificity. You want to make those dollars go as far as they can. That means looking for innovative ways to streamline and spread your message with a targeted group of individuals whom you know need the products or services you’re offering. One way to do that is through geofencing. Geofencing is a creative, geospatial marketing strategy; it takes advantage of new technologies to get your message in front of the right people. In this post, we’ll examine what geofencing is and all the ways it can help you … Continue reading Why Your Digital Marketing Should Include Geofencing in 2019

Road not taken; Opportunity road sign

The Road Not Taken: 5 Digital Marketing Ideas for 2019

Posted by on January 14, 2019

Taking the road not taken: When the crowd wants to zig, you move to zag. Driving in the empty lane. Better yet, driving off-road. You are always swimming upstream. Running into the wind. That’s what taking the road not taken means. In the advertising world the river is flowing a certain direction in 2019. According to Ad Age, GroupM, one of the major ad forecasters, is predicting slower advertising growth in 2019, and has reduced its projection from 3.9 to 3.6 percent. There are a number of factors involved in the slowing growth; but with the decrease in the growth … Continue reading The Road Not Taken: 5 Digital Marketing Ideas for 2019


Website Integration Benefits the Bottom line

Posted by on December 28, 2018

Whenever the topic of website system integration (SI) comes up, many CTO’s will reach for the Pepto Bismol. Just the thought of the subject stirs thoughts of their venerable site strewn in pieces on the ground like a plane wreck. Yet, the truth is if your site is not fully integrated, you may be siphoning profits from your bottom line. A truly integrated website lets the left hand know what the right hand is doing. The result is fewer snafus in inter-departmental communications, a more cohesive portal that disseminates information in a user-friendly environment, and fewer lost opportunities. Integration Complexity is … Continue reading Website Integration Benefits the Bottom line


New CMS Editor Puts Spotlight on WordPress’s Future

Posted by on December 17, 2018

How WordPress Gutenberg will Impact Websites and Design Expectations WordPress’s first-year anniversary of the Gutenberg CMS editor is here and reviews are a mixed bag. The release has been greeted with great fanfare as the first significant addition to WordPress’s quiver in more than a decade. However, it’s reception has been met by many WordPress purists with dismay. After all, in some circles, changes to the venerable open-source platform is tantamount to sacrilege. Many are concerned that if Gutenberg becomes ingrained into its ecosystem, the new editor will be incompatible to existing WordPress websites. However, it’s important to keep in … Continue reading New CMS Editor Puts Spotlight on WordPress’s Future

web design company at work

Demand the Best From Your Web Design Company

Posted by on November 5, 2018

In order to enjoy a reputation as an exemplary web design company, you first must be remembered as a great listener. It is through this single auditory activity that distinguishes a mediocre web designer from an excellent Dayton web design company. Unfortunately, too many web designers put the cart before the horse by trying to fit a business into a preordained formula. In fact, every business is unique with its own set of objectives, profile, even its own personality. Very often, your first meeting with a web design company will entail a questionnaire that’s designed to capture as much information … Continue reading Demand the Best From Your Web Design Company

marketing tactics

4 Online Marketing Tactics to Accelerate Your Company’s Growth

Posted by on October 26, 2018

In today’s business world, the competition is more fierce than ever and the struggle is on the develop top of the line marketing strategies that will speak to the masses. World class businesses are funding advertising campaigns that add an emotional aspect to their products and are more likely to be shared on social media sites. While, as a small business owner, you may not be able to fund huge global campaigns or test numerous styles of advertisements, there are a few online marketing tactics that can accelerate your company’s growth and reinforce your marketing strategy. Marketing Strategy vs Marketing … Continue reading 4 Online Marketing Tactics to Accelerate Your Company’s Growth

SSL certificate means secure

Importance of SSL in Search Engine Marketing (SEM)

Posted by on October 12, 2018

Do you remember the way medieval castles protected themselves? All of them had walls, and some had double walls and moats to make them even more impenetrable. There are some castles that were built on a cliff or within a mountain to make them hard to attack, but not everyone has geography going for them. The reason we are discussing castles is that the importance of SSL in search engine marketing is comparable. In medieval times, people would flock to castles that were safe. They wanted to be protected and live out their lives in peace. SSL fills a similar … Continue reading Importance of SSL in Search Engine Marketing (SEM)

seo long-tail keywords, optimization

What are Long-Tail Keywords?

Posted by on October 1, 2018

If you don’t know what a long-tail keyword is or if they’ve never been a high priority, you may want to consider this fact: long-tail keywords make up about 70 percent of searches online. However, before you try to implement them into your marketing strategy, it’s helpful to have a precise understanding of what they are, when to target them, and how to target them. The Definition of a Long-Tail Keyword A long-tail keyword is a long keyword phrase that is more descriptive and specific than other keywords. It is usually at least three words long (and often times longer … Continue reading What are Long-Tail Keywords?

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