Feb
website-maintenance-contract

If all companies were the same, wouldn’t businesses choose a local provider for website maintenance services? Decades ago, computing services were local. You had to have in-house IT support or a company nearby that could come in and perform the services that you required. That is the business model of the past. Now, through virtualization and remote server technologies, companies of all sizes can obtain IT support from wherever they want. This means that you could choose Provider XYZ on the other side of the world if it offers a good price and acceptable levels of quality and service. You wouldn’t be able to talk to their IT people face-to-face, but you could Skype with them. You would want to ensure, however, that your website is secure and operational throughout the year. Here, we look at what makes a good website maintenance contract.

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Feb
online reputation

You’ve worked hard for your business, logged countless hours building and nurturing your empire. That kind of dedication has required sacrifice, and now you are in a place where you are able to stop and smell the roses.

Your business and reputation are far too valuable to be left to chance. This is especially true today, when your online presence is often tampered with and any bit of news can be shared throughout the entire world in a matter of a few clicks.

How Do You Protect Your Online Reputation?

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Jan
hubspot-hatchbuck_compare

If you’re a small business poking around for marketing platform alternatives that are more affordable than HubSpot, one of the first you’ll likely run into is Hatchbuck. Hatchbuck is specifically targeted at small businesses.
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Jan
marketing budgets 2017

What if I told you that many businesses, including many of your competitors, are simply striving to maintain the status quo? That they are actively leaving the door wide open for someone to come in and rob them of market share and opportunities at growth? What if I told you that your business might be stuck in that category as well?

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Jan
website maintenance contract

One of the main things that a cloud host or similar web service provider elaborates on is “uptime.” They’ll generally give you a number north of 99%, and many companies go on little more than just this number and the price when making their hosting decision. While there’s certainly nothing wrong with uptime, this guarantee may only extend as far as the availability of their servers — not necessarily the availability of your data to the public! Not only that, there are many other important factors that a contract with a web host needs to address — things like security, regular patching, ongoing monitoring and backups, just to name a few of the most critical.
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Jan
VISME

Back in October I was asked by Visme’s founder, Payman Taei if I would be interesting in reviewing his company’s new presentation software called Visme. I gotta say, I was not very interested at that point not that Payman wasn’t excited to share the new presentation software tool with me, but rather because I felt that nothing could really touch the purpose-built presentation software offering by Microsoft called, PowerPoint.Read More »

Jan
creative agency

We often get the question: “What is the difference between hiring a web designer and an agency?” While this seems like a no-brainer, it’s a legitimate concern for many. You want the right creative people dedicated to your project, but you’ve got finite resources. We understand that. This discussion isn’t a question of the budget that you’re working with. It involves the kind of service that you wish to receive from the designers on your project and how you want to the site to resonate with consumers at the end.

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Jan
email sequence writiing

Your email list is a huge opportunity to take someone from curious or mildly interested to loyal customer in just a few emails. How do you achieve this though? How do you take the person who just signed up for a free download through a sales journey that results in them hitting the “buy” button?
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Jan
cost of digital marketing

It’s clear that within the last decade or so, consumers have drastically changed not only the way they shop, but also the way they research, review and discover new products before buying.

In virtually all arenas, from basics like electronics sales, to developing trends like grocery delivery services, there are more options out there than ever before, and more companies clamoring for the attention of the customer.Read More »

Dec
growth hacking

Growth hacking strategies are all the rave to expanding your audience and customer base in a short time frame. You see, growth hacking is all about applying unconventional marketing strategies to break through, grow faster, and stay ahead of the competition. Especially for startups who have minimal advertising budgets but desire to accelerate quickly or brands who’ve struggled with increasing their clientele, growth hacking can prove to be a winning move to achieving these goals.

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