Having a consistent, fully functional website is the key to business success. While consistent web design over all pages gives a website a unified look and feel, improving the overall user experience and increasing conversion rates, full functionality offers safe, complete and stable web pages, helping websites operate perfectly under load.
Unfortunately, creating such a website is quite complicated especially if the person lacks the necessary knowledge and experience. In this case, the best thing to do is to opt for WordPress – a free, open source content management system.
Elevating Websites with WordPress
Over the past years, this content management system has become one of the best allies someone can get to create a website. That’s because it comes along with a number of advantages, such as:
Ease of Use
Proposing intuitive interfaces and fully customizable themes, WordPress is very easy to use. Today, almost anyone can choose this system to create new pages, format text, add blog posts and upload images and videos without even editing HTML codes. Additionally, the advanced technology supporting this system not only simplifies web design, but also allows people to manage their sites remotely.
Another great advantage of using this system is that it enables businesspeople to connect with customers through social networking platforms, such as Facebook, Twitter, LinkedIn and YouTube. To help business owners strengthen their relationships with customers even more, the system makes available a series of advanced tools, such as contact and review forms, landing pages, affiliate programs, videos and polls.
WordPress is continuously improved to comply with the latest search algorithm changes, such as Google’s Panda and Penguin updates. Since this allows search engines to index site content easier than before, it facilitates website optimization, thing that confers a notable advantage to the businesses trying to get a top position in search engines.
By opting for WordPress, webmasters can also take advantage of a wide range of templates and built-in capabilities, which not only save a lot of time and effort, but also permit business owners to select specific page elements, such as event calendars, video galleries and Facebook Fan Boxes, in order to improve website functionality. Another important aspect webmasters should know is that this system is fully scalable, which means that it can comply with current business needs, while evolving to meet future demands.