In a technology era where more consumers are using the Internet to shop, socialize and search than ever before, utilizing digital marketing strategies is a must if you desire to reach today’s audience.
The good news is, there are a plethora of strategies your business can leverage to increase visibility and attract your ideal customer to your pages. Here is an overview of the top 7 digital marketing strategies used to boost brand awareness online.
Your business blog is the best way to position your brand as an authority and reliable source in the industry. Consumers trust blogs and they’re the perfect platform for fostering relationships with strangers towards becoming leads and eventual customers. You’ll build the know, like and trust factor which is a huge ingredient to your digital marketing success.
Another major benefit to blogging is that it gives you ample content to share with your audience on other marketing channels. Whether it’s to your email list, social media followers, or repurposed into other content forms like a video or slideshow, you can expand your reach by leveraging a solid blogging strategy.
#2 Search Engine Optimization
Incorporating sound SEO practices to your content strategy can positively impact your ranking on the search pages. With Google being the top choice for customers to locate local brands, find solutions to their problems, and get information, improving your SEO positions you to show up when your target audience is looking for you.
Search engines drive a whopping 10 times more traffic to shopping sites than social media (Source: Search Engine Land). They also attract quality users which are more likely to opt into your list if presented the opportunity. Therefore, optimizing your website and blog content for SEO is vital towards increasing visibility, growing your list, and ultimately improving your bottom-line.
#3 Social Promotion
It’s a no-brainer that social media is an ideal digital strategy to promote your business and increase awareness. Raking close to 3 billion active social media users, consumers are seeking to engage and connect with their favorite brands on these networks. In fact, one-third of millenials actually prefer to communicate with businesses via social media.
The key to growing your brand successfully on social media is choosing the right platforms where your audience is most active and honing that strategy. Yes, you want to establish a presence on the major networks, however, it’s important to invest the bulk of your efforts on the sites that will generate the best return.
As the world’s largest social media network, Facebook is a great place to start.
#4 Video Marketing
Videos have a compelling way of capturing attention and moving viewers to action. They bring authenticity to your content, giving people a chance to experience your brand’s personality and culture. You see, people desire transparency with brands. The more relatable you are, the better your audience will connect with you. Video marketing helps you to build trust fast.
Videos are highly effective for telling your brand’s story, demonstrating products, answering questions, and offering solutions to common problems faced in your industry. Additionally, live video platforms such as Facebook Live and Instagram Stories are generating incredible engagement on social media.
So if you want to accelerate your brand’s visibility and exposure, video marketing is the way to go!
#5 Retargeting Ads
Retargeting (also called remarketing) is a paid strategy where you place a tracking code on your actual website that will then set a tracking snippet or cookie on the browser of those who actually visit your website. As a result, your ad content will “follow” your visitors everywhere they go online.
According to OptinMonster, 70% of visitors who abandon your website will never return. Using retargeting will keep your brand “top of mind” to drive people back to your site. It’s incredibly efficient towards boosting brand awareness and increasing opportunities for new leads and sales.
Create a budget where you’re regularly running retargeting ads to promote traffic generation.
Digital marketing is the way to get in front of your target audience, increase visibility, and attract ideal customers to your content. Each of these top strategies will help you generate the awareness needed as a start to building a sustainable brand online.
Ready to amplify your digital strategy in 2017? Reach out to us here and lets chat! We’re dedicated to helping you bulid a solid online reputation through SEO and digital marketing.
Also published on Medium.