TIME – Holiday gift giving

Why the watches in the jewelers’ are case always the same?

I don’t notice many things in a jewelry story as there are too many bright and shiny things there that distract me from concentrating. As I browse season to season however I have noticed that watches (especially men’s timepieces) rarely change. Why do jewelers always sell the same watch? Is it that they found a great seller, or do they just have a devil of a time (pun intended) moving them? Whatever the reason, while time goes by the jewelry stores retain the same stock.

Enter, companies like BlueDial.com.

They carry current year models from Bulova, Cartier, Citizen, Movado, Swiss Army, Tag Heuer, and Omega. They also carry last year’s timepieces.. At about half of the retail price!

So when you are out looking for just the right Christmas gift for your hubby this week, remember not to pay full price for a three year old watch. Be smart and hit up the online markets to first find out what the going rate is for a particular model of watch, and then make your purchase decision.

Personally, I appreciate the timeless (pun intended.. again) beauty of the Bulova chronograph watches .


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