Social media and digital media usage has reached an all-time high in 2013 as it likely will reach a new high for the years to come. More people own mobile phone and social media accounts. The largest shifts we saw this year were related to businesses and their usage of social media to enhance sales. It has become a necessity for businesses to use social media and deliver a better product to their consumers.
One of the biggest ways social media has been used for the betterment of companies was through the use of ads. Social media marketing has grown, especially in Facebook and Instagram. Facebook has recently seen increases from the amount of clicks on their news feed advertisements. But using social media to market your company is one of the most successful ways to gain consumers.
Another way social media has shifted in 2013 is through the amount of businesses using Google+. Google+, though taking a while to catch on, is growing among companies seeking to expand their audience. It is definitely one of the best ways to improve your company’s brand because of its preference of your content in search engine rankings. Search engine optimization (SEO) is a key factor in separating Google+ from other companies. If your company is looking to improve their SEO for 2014, Google+ is the way to go.
Companies have also used social media to expand their company’s growth by using it as a means to listen to their customers. Having fans tweet or comment on a post that has been delivered by your company is a fascinating way to gain feedback on your services. It allows for you to stay reachable by interacting with your customers and responding to their needs. Look for these trends to develop in 2014.