B2B and Social Media
When conducting your marketing campaigns digitally, there isn’t much that changes in business-to-business (B2B) marketing versus business-to-consumer (B2C) marketing. Although many tend to think of B2C marketing when discussing businesses and social media use, but B2B marketers have been successful at using this as well. You need to use social media with both and you must form a connection with the audience you are trying to reach. The end game is the same. You want to develop a relationship between the consumer or business so that they will trust your brand and eventually buy your product. The only slight difference between the two, digitally, is communication through social media and the statistics that go along with it.
Many companies have been and continue to be successful using social media to further their B2B efforts. According to MarketingProfs, 87% of B2B marketers are using some form of social media other than blogs and the most effective campaigns are using on average 7 different social media platforms. Simply put, the best B2B marketers are using social media and the results prove that there campaigns have been successful.
In order to successfully use social media for your efforts, you have to be using the platforms that your current and potential clients are using. The MarketingProfs research yielded results that showed LinkedIn as the most used form of social media for B2B marketers. LinkedIn provides great opportunity for businesses to connect, so marketing efforts using this platform are a must. With many businesses using LinkedIn your marketing message needs to be the strongest because it will be seen by the audience you are targeting.
Using social media for B2B marketing campaigns doesn’t stop at LinkedIn. There are plenty other forms of social media that can be used. Google+ for example, was pretty much made for businesses as it allows your SEO and search engine rankings to be positively affected by how popular your message is when using it. Social media is great for B2B content marketing as it allows your information to not only be shared with your clients but also with their customers as well.
It’s important to learn to not only use social media successfully in your B2B campaigns but the important statistics along with it, which will guide your marketing efforts to becoming more successful.