SM Communities are not a right-they are a privilege

Marketing Articles | Business to Business Marketing Features.

Good article on how businesses can build their own communities. One caution I have to throw out there is the concern with the “Determine Funding” situation. If you truly don’t have SM funded and you stand up a SM outpost on Facebook and add a few odd friends, you could very quickly lose control of the conversation if there is no one monitoring and moderating the conversation topics.

You should at least have someone indicated as your key SM analyst who as a regular part of their duties will perform the rest of the steps necessary to grow your SM presence.

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