Back in July of last year (Should Municipalities use Social Media) I wrote about how city government could use social media to communicate with their residents. Since then, my little experiment with the City of Tipp City has been going full steam. The City launched their facebook fan page back in October, 2009 and now have 614 fans. The City Manager, Jon Crusey is the primary editor of the fan page and uses the resource to communicate to residents about:
If you visited the link, you noticed that the facebook fan page did not have direct fan comments to the wall enabled. This prohibits the fans of Tipp City from creating their own interesting, snide, or thoughtful commentary on the City’s wall. What impact does this have on their “social state?”
I have consulted with several of my social media peers regarding Tipp City’s specific use and management of their facebook fan page and there seems to be agreement that their work is a good example of a municipality taking its first step into the social media vista. The worst scenario of course would have been an experience where the City received a barrage of comments, rants and questions that they were not staffed to handle. What has resulted has been a steady stream of mostly positive comments about the City making an effort to stay in touch with residents.
KUDOS go out to Jon Crusey, City Manager of Tipp City for his use of facebook to better communicate with residents. Hopefully other cities and townships in Ohio are able to learn from Tipp City’s example and use facebook to better deal with communication challenges that they may face.