You’ve worked hard for your business, logged countless hours building and nurturing your empire. That kind of dedication has required sacrifice, and now you are in a place where you are able to stop and smell the roses.
Your business and reputation are far too valuable to be left to chance. This is especially true today, when your online presence is often tampered with and any bit of news can be shared throughout the entire world in a matter of a few clicks.
There are a million things that can go wrong with your online reputation. Here are a few examples:
Anyone who tells you they can remove false, misleading or unflattering information from the internet is either lying or greatly exaggerating. It’s extremely difficult, if not impossible to do. There are plenty of scam businesses out there that will make grand claims that they can scrub posts, videos, reviews, reports, etc. from the internet, but they simply can’t do that.
The key isn’t to erase bad press, it’s to replace it. Google search brings up what is recent, compelling and prevalent. So while you don’t have direct control over what comes up when people search your name or your company, you do have the power to influence it.
One way to do this is by creating and promoting content that will get pushed up in search, overshadowing negative content that could hurt your reputation. This sounds simple, and it is, but it isn’t easy. It requires consistent effort and skill.
What makes it difficult is that creating this type of content must be done well, and done consistently. You have to create content that is SEO optimized, high-quality, interesting and relevant. You can create blog posts, video and other content that will overtake the negative by replacing it with positive.
The other challenge is keeping it going. This isn’t a quick, one-time fix. In order to combat the steady stream of negativity that is often aimed at those of your status, you have to counter it with an equally steady stream of content that not only counteracts the offensive content, but also improves your online presence. When people search for your name or your business, they’ll see what you want them to see.
Even if you don’t have any reputation fires to put out right now, it’s always a good idea to have your online reputation monitored, and a plan in place should things go awry, which they inevitably will. Being proactive now means damage control later on will be far less extensive, complicated and time-consuming.
Today, your online reputation IS your reputation. When people have a complaint, a grudge or too much time on their hands, they turn to the internet. When people want to learn more about you, your brand or your products, they turn to the internet. These two facts are what make online reputation management so very important.
Don’t leave it to chance. Let our team help you. To learn more about protecting your online reputation, contact Bash Foo today.
Also published on Medium.