The smell of chlorine, the patter of wet feet on white tile was unmistakable. In the pool at the Fairfield YMCA I remember going through a whole process on getting into the pool. Toes in first to test the temperature and always stay near the side of the pool.. Just in case you got into trouble. Use the ladder on the shallow end of the pool for maximum safety. Never, EVER jump in!
It is with the same timidity that many approach web advertising and social media marketing, but why is that??
Thinking back 50 years ago, you could ask a junior attorney whether or not he wanted to advertise in the Yellow Pages and he would say “YES!”.. “And I want the biggest advertisement that money can buy!” he would conclude. There was no timidity there. No process to swim. The young attorney just knew that advertising in the Yellow Pages would make him successful, just as every attorney he ever came in contact with.
So what causes timidity when confronted with the world of web advertising and social media marketing?
I have rarely heard anyone respond to the affirmative on any of those counts yet today 98% of the businesses I meet with have failed to setup their local business profile in Google. It takes 10 minutes, anyone can do it, but many fail to even take those baby steps to growing a better, more recognizable business and brand.
This takes me to what I call the “Process to Swim”. It is something that I did not come up with on my own. These are the very steps that many of my clients go through to achieve their online success.
Anyone trying to pass along an e-marketing campaign that does not include REAL VALUE is missing the boat. The true “stump hole” out there is the fear that one will only receive INTRINSIC VALUE for participating in online advertising and marketing. Strategists must move beyond selling poorly supported advertising agendas that only exist to support a weak value proposition. If your online campaign does not instill a strong TRUST from leaders, and the follow-through RELIANCE from the sales organization, you have not learned how to swim.
Swimming lessons are available on a first-come.. first-serve basis.
Call me: Mike McDermott at 937-573-8535