Search Engine Optimization: Less is More

Posted by on August 25, 2017

Saturation is a real thing in regard to search engine optimization. Oftentimes, when businesses are unsatisfied with their site rankings, they double down on their strategy and increase the volume of their efforts.


Do’s and Don’ts to Increase Your Open Rate

Posted by on August 16, 2017

If your email campaign is lagging and you’re not getting the open rate you want, then it may be time to look at your email content. Email marketing is inundating people’s inboxes, so creating a consistent strategy of do’s and don’ts will ramp up your results. Expect to see more action with the following do’s and don’ts.


How to Get Backlinks from Great Webites

Posted by on August 14, 2017

Backlinks play a critical role in search engine optimization. Google looks not only at the number of backlinks you have but also at the sites they’re from. If the website of a thought leader includes a link to your site, then it will have a positive impact on your SEO.


Integrate Live Website Chat, Increase Your Conversion Rate

Posted by on August 10, 2017

You’ve likely seen website chat before, but you might not know just how vastly the service can differ. As we’ve recently installed live chat on our site, we’ll go over the impact it’s had thus far and how it can apply to your business.

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Discover How to Use Digital Marketing to Attract Tourists to Your Restaurant

Posted by on August 9, 2017

Did you know that roughly one in four dollars spent in restaurants is related to either travel or tourism? This means that you don’t have to be specifically located in a “destination city” for a traveler to be important. People can travel for many different reasons. It can be a vacation, to visit family, for a social event, or business. Regardless, after checking into their hotel, one of the first things every person does is seek out the best places to eat.

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What Users Want from a Digital Marketing Campaign in 2017

Posted by on August 9, 2017

Even in the last few months, digital marketing has continued its shape-shifting ways. It’s not at all uncommon for businesses to realize that their 2015 or even 2016 strategies are now irrelevant. Thanks to shifts in consumer demands and new technological features, new digital marketing campaigns should cover these aspects:


In Search of the 4% of Visitors that Want to Buy

Posted by on July 19, 2017

Most of the work that our team performs on a day to day basis is anchored in a desire to grow leads for the businesses that we support. From designing custom, eye-catching websites to providing Search Engine Optimization (SEO) and email drip campaigns our end goal is to drive more business for our clients. Inbound marketing is also a fascinating look at Minority Marketing. As a marketer, we know that 96% of the visitors to any client website are NOT in a position or have a desire to buy. That is a BIG number!


5 Ways to Improve SEO Rankings of Existing Posts

Posted by on June 29, 2017

You carefully craft a well-written blog post, choose a perfect keyword, optimize it for the search engines, and share it on social media. What should happen is that your post starts ranking on the first page of Google. What actually happens — many times — is that your post lags behind on the second, third, or fourth page of Google. Being on the fourth page isn’t much different than being on the tenth page, but don’t despair! If Google likes your post enough to put it on the second page, it won’t take much more for them to put it … Continue reading 5 Ways to Improve SEO Rankings of Existing Posts

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Digital Marketing: Then and Now

Posted by on June 26, 2017

Digital marketing has come a long way over the past 30 years. I am reserving this blog article to retell the origins of the practice, explain how it developed, and give some insight into today’s best practices that never grow old:

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4 Statistics that Highlight the Importance of Website Chat Functionality

Posted by on June 23, 2017

With each passing year, businesses look for more innovative ways to reach out to potential customers. And as these options increase, so do visitor expectations. In the past few years, website chat functionality has gone from a novelty to a vital part of how many businesses communicate with their target audience. As it turns out, there’s a reason for that trend.

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