Posted by Mike McDermott on January 18, 2018
Often a social media blog is the most efficient way to enhance your website for search engines. It serves as a great way to show Google that your site content is fresh, that you’re a thought leader in your industry, and that your site is easy to crawl. This assumes that you know what you’re doing. Here’s how to run a blog that actually advances your goals:
Posted by Mike McDermott on January 16, 2018
When asked about their inbound marketing campaigns, 40% of businesses cite marketing automation as one of their top priorities. Research also shows that most marketing automation fails because the foundation for lead generation is insufficient.
Posted by Mike McDermott on December 12, 2017
Social media has become one of the fastest ways to disseminate information to a targeted audience quickly. If you follow recommended social media blogging guidelines, your business can see a significant growth pattern within a few months. Social media outlets allow your employees to interact directly with a targeted prospect and customer base, getting immediate feedback that will aid in defining your product and service offerings.
Posted by Mike McDermott on November 15, 2017
A lot of businesses use the term inbound marketing but have little understanding what it is exactly, how it can benefit them, and what it takes to market successfully. What is Inbound Marketing? The goal of all marketing is to increase traffic, leads, and sales. Traditional marketing relies on blasting one’s brand or message to as many people as possible. Traditional marketing methods–TV commercials, newspaper inserts, magazine advertisements, etc–require large amounts of money. Because they interrupt individuals who are engaged in other activities, only a small percentage of those who see the marketing respond to it. That’s why fast-growing companies … Continue reading The Basics of Inbound Marketing and Why You Need to Know Them
Posted by Mike McDermott on November 7, 2017
Trust elements play a crucial role in digital marketing, yet many businesses have no idea what they are. In this blog, we’ll explain how you can design better landing pages and convert more leads by focusing on your trust elements.
Posted by Mike McDermott on November 2, 2017
Your inbound marketing plan has the potential to be a huge part of your business’s success. You’ve put plenty of time and effort into constructing a plan, generating the content you think your customers want, and making sure that it’s out there for them to find. There’s just one problem: it’s not working!
Posted by Mike McDermott on October 9, 2017
From GUI to chatbot: The chatbot is maybe the latest chapter in the story of user interfaces. The story began in the 1980s with the introduction of graphical user interfaces (GUIs) to make computers more accessible for mass markets. Early in 2016, we saw the introduction of the first wave of artificial intelligence technology in the form of website chat functionality and chatbots that gave the appearance of intelligence when they interpreted human speech or typed language and completed tasks asked of them.
Posted by Mike McDermott on September 15, 2017
In a technology era where more consumers are using the Internet to shop, socialize and search than ever before, utilizing digital marketing strategies is a must if you desire to reach today’s audience. The good news is, there are a plethora of strategies your business can leverage to increase visibility and attract your ideal customer to your pages. Here is an overview of the top 7 digital marketing strategies used to boost brand awareness online.
Posted by Mike McDermott on September 7, 2017
As published in its entirety in Engineering, Inc. by the American Council of Engineering Companies.(pg. 24) So how would you approach trying to sell into a market where there already exist dominant players providing similar services as you? Mike McDermott, president of Bash Foo, an inbound marketing agency, says marketing teams are often faced with this branding challenge.
Posted by Mike McDermott on August 31, 2017
There’s an incredible amount of overlap between search engine optimization and public relations. Both practices concern getting your message out and maintaining a positive brand image.