SSL certificate means secure

Importance of SSL in Search Engine Marketing (SEM)

Posted by on October 12, 2018

Do you remember the way medieval castles protected themselves? All of them had walls, and some had double walls and moats to make them even more impenetrable. There are some castles that were built on a cliff or within a mountain to make them hard to attack, but not everyone has geography going for them. The reason we are discussing castles is that the importance of SSL in search engine marketing is comparable. In medieval times, people would flock to castles that were safe. They wanted to be protected and live out their lives in peace. SSL fills a similar … Continue reading Importance of SSL in Search Engine Marketing (SEM)

seo long-tail keywords, optimization

What are Long-Tail Keywords?

Posted by on October 1, 2018

If you don’t know what a long-tail keyword is or if they’ve never been a high priority, you may want to consider this fact: long-tail keywords make up about 70 percent of searches online. However, before you try to implement them into your marketing strategy, it’s helpful to have a precise understanding of what they are, when to target them, and how to target them. The Definition of a Long-Tail Keyword A long-tail keyword is a long keyword phrase that is more descriptive and specific than other keywords. It is usually at least three words long (and often times longer … Continue reading What are Long-Tail Keywords?

Bash Foo Joins Brewers Association as Digital Marketing Allied Trade/Supplier

Posted by on September 27, 2018

Tipp City, OH, September 26th, 2018 – Bash Foo becomes the first Ohio digital marketing agency to join the Brewers Association as an allied trade/supplier.  The Brewers Association is the national association representing the interests of craft brewers and whose purpose is to promote and protect small and independent American brewers, their craft beers and the community of brewing enthusiasts as well as partnering with companies to provide essential resources and services to craft breweries. “With the number of craft breweries in Ohio, I was very surprised to find that Bash Foo was the first digital marketing agency in Ohio … Continue reading Bash Foo Joins Brewers Association as Digital Marketing Allied Trade/Supplier

.htaccess file

Is .htaccess the Most Important Page on Your WordPress Site?

Posted by on September 13, 2018

You put a lot of effort into your business’s WordPress site. You’ve made sure the theme is perfect, written up some great content, and tested and retested your links. But what if there was one major task you were overlooking, one that could make the difference between great search engine results and being banished to the third page? It’s something called the .htaccess file, and if this little configuration tool hasn’t grabbed your attention lately, read on. What is the .htaccess file? This file is a server configuration file and acts as a set of rules for your website and … Continue reading Is .htaccess the Most Important Page on Your WordPress Site?

email list subscribe

4 Ways to Get Leads Signing Up for Your Email List

Posted by on August 24, 2018

The art of effective and satisfactory marketing has changed a lot in the past few decades; most notably from a primarily ‘outbound’ set of tactics to the new and much softer inbound method. Inbound marketing is all about creating a place potential customers will wind up and inviting them to join your services. Ideally, the inbound marketing has done its job when people visit your website, see your call to action on blogs and videos, and at least consider hiring your service if and when they decide they need something. However, this does nothing for your sales metrics and makes … Continue reading 4 Ways to Get Leads Signing Up for Your Email List


Setting Up Your Google My Business Listing

Posted by on August 20, 2018

What is Google My Business? According to the statisticians, more than 20% of small businesses do NOT have a Google My Business page claimed and setup. This really is a tragedy when you understand that Google My Business (or GMB for short) is a free tool that lets you manage how your business appears on Google Search and Google Maps. The FREE listing includes your business name, location, and hours; allows you to monitor and reply to customer reviews; enhances your listing with location-based and product photos as well as gives you some insight as to how people are seeing … Continue reading Setting Up Your Google My Business Listing

keep your SEO fresh

10 Tips to Keep Your SEO Fresh

Posted by on August 10, 2018

SEO is the lifeblood of digital marketing; it goes so far beyond simple inbound tactics that it’s hard to express. SEO should be woven into every word and drop of content on your website or posted under your brand name. Even content hosted on third-party websites needs to be optimized. Search engine page ranking is one of the major points of digital marketing success because it is the gateway to drawing in more leads and conveniently providing exactly the content, products, and services they need when they need them. This is the key to leads, conversions, and brand recognition. It … Continue reading 10 Tips to Keep Your SEO Fresh

sales enablement

Sales Enablement Explained

Posted by on July 23, 2018

Imagine a sales process that integrates so elegantly with the marketing department that every week your team has a strong and reliable flow of qualified leads to work through. Ok, now step off that cloud number 9 and start getting real with yourself. That has never happened for you and your organization, so why even pursue the thought? Sales enablement by the marketing team can certainly happen. But, we recommend checking in with the C-class leadership of your organization to make sure they are on board. The first thing on order by your Marketing team will be properly funded campaigns. … Continue reading Sales Enablement Explained

manufacturer inbound marketing

Manufacturer Inbound Strategy: What Your Manufacturing Clients Want to Hear

Posted by on July 12, 2018

Marketing today in many ways has gotten a lot more complicated than marketing ten years ago. Before the inbound craze, B2C companies had billboards and television commercials. B2B companies handled almost everything behind the scenes with business connections and networking. Inbound marketing has opened up a whole new world of opportunities to B2B providers like manufacturing companies. It has also added a new layer of complexity to how marketing decisions are made. Here are some helpful tips about manufacturer inbound marketing. B2B Manufacturer Inbound Marketing A simple example of this is how different manufacturer inbound marketing is from classic B2C … Continue reading Manufacturer Inbound Strategy: What Your Manufacturing Clients Want to Hear

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