Posted by Mike McDermott on July 23, 2018
Imagine a sales process that integrates so elegantly with the marketing department that every week your team has a strong and reliable flow of qualified leads to work through. Ok, now step off that cloud number 9 and start getting real with yourself. That has never happened for you and your organization, so why even pursue the thought? Sales enablement by the marketing team can certainly happen. But, we recommend checking in with the C-class leadership of your organization to make sure they are on board. The first thing on order by your Marketing team will be properly funded campaigns. … Continue reading Sales Enablement Explained
Posted by Mike McDermott on July 12, 2018
Marketing today in many ways has gotten a lot more complicated than marketing ten years ago. Before the inbound craze, B2C companies had billboards and television commercials. B2B companies handled almost everything behind the scenes with business connections and networking. Inbound marketing has opened up a whole new world of opportunities to B2B providers like manufacturing companies. It has also added a new layer of complexity to how marketing decisions are made. Here are some helpful tips about manufacturer inbound marketing. B2B Manufacturer Inbound Marketing A simple example of this is how different manufacturer inbound marketing is from classic B2C … Continue reading Manufacturer Inbound Strategy: What Your Manufacturing Clients Want to Hear
Posted by Mike McDermott on June 15, 2018
When executed correctly, with engaging topics, content marketing works beautifully within the context of inbound marketing. It draws visitors to your site, encourages conversions, and ultimately grows your business. But all of that can only be possible if the content you write actually resonates with your audience. In other words, you have to make sure that each piece of content you publish is both high in quality and relevant for potential customers of your business. That goal may be relatively simple to accomplish for social media, where short snippets and visuals tend to capture your audience’s attention relatively quickly. But … Continue reading 6 Ways to Find Engaging Topics For Your Content Marketing
Posted by Mike McDermott on May 25, 2018
Posted by Mike McDermott on May 21, 2018
With advances in search engine technology over the last several years, search results have become increasingly personalized. Personalized results are terrific for the user, because they are more likely to get exactly what they want. If they get what they want, they are happy and will continue to use the search engine and often the business they have discovered.
Posted by Mike McDermott on May 21, 2018
When you’ve spent years carefully manicuring your brand’s public image, nothing is more upsetting than a nasty rumor, reputation crisis, or an unexpected event that the social media sphere finds out about before you do. Waking up to Twitter talking about a health code violation, stray delivery drone, or employee scandal is horrifying. To respond to it correctly, you need to keep a cool head and dispatch damage control as early as possible. Whether the disaster also requires logistics correction or if it’s purely a public relations crisis, your responses should be tailored to your audience but the steps will … Continue reading How to Manage a Public Relations Crisis on Social Media
Posted by Mike McDermott on March 8, 2018
As we go deeper into what has been coined ‘the information age’ the power of tech companies is on the rise. Almost every modern household has internet access and most include more than one person with a smartphone. This means that whether you’re an ISP or app developers, the potential customers for your tech company are vast. However, marketing to yourself and marketing to your target audience are two very different things. You already understand your product and why your company is special.
Posted by Mike McDermott on February 9, 2018
With the advent of truly efficient spam folders, many people have the misconception that email-based marketing is dead. On the contrary! It just needs to get smarter. Mailing lists, newsletters, and carefully targeted promotional invitations are popular methods of successful email marketing, but new methods are constantly being tried and tested for appeal and effectiveness. While your best bet is with subscribers who have volunteered to receive your promotional emails, conversions are still more frequent when the content of the emails are engaging, useful, and relevant to the readers. This has naturally caused companies to seek more and better ways … Continue reading How Marketing Automation Can Boost Your Email Marketing Revenue
Posted by Mike McDermott on January 26, 2018
Marketers generally consider a company’s website to be the core of its digital marketing campaign. Its site ranking will determine how much organic traffic it gets, it’s responsible for converting leads, and it promotes the company’s products and social media pages.
Posted by Mike McDermott on January 24, 2018
One day, email marketing may become obsolete, but it is not this day. Far from it. In fact, with the vast majority of emails now being opened on mobile devices, email marketing is more relevant than ever. As part of a comprehensive inbound marketing strategy, it rivals, and in some cases, surpasses social media marketing in generating quality, interested leads. So why doesn’t it get more respect? For starters, some people equate it with spam, the ubiquitous junk email we can’t quite seem to get rid of. Spam is bad. Don’t spam. Email marketing, however, is wanted; that’s the key … Continue reading Jumpstart Your Inbound Marketing With Email Marketing