Most Corporate Social Media Efforts Will Fail – Search Engine Watch (SEW)

Most Corporate Social Media Efforts Will Fail – Search Engine Watch (SEW).

This excellent write-up by Liana Evans focuses in on the many pitfalls that Corporate marketing teams fall into when building Social Media sites and attempting to manage their Online Reputation and Brand.

The fact is that simply driving users and traffic across the page is NOT the goal. Rather, the goal to managing your Online Reputation or Persona is to build relationships and a constant stream of two way communications to build your Brand recognition.


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