Mobile optimization to boost sales
In 2014 mobile optimization will be key to web-driven sales. Developing your website so that it is accessible via mobile devices is great for any company and will keep your business up-to-date and competing with major competitors. It will ultimately drive more traffic to your company’s site, leading to more sales of your products. Mobile optimization allows your business to be accessible at anytime, making it a great opportunity to bring in new customers as well as obtaining even more sales from current customers.
According to Pew Internet research 91% of American adults have a cell phone, 56% own a smart phone and 34% own a tablet computer. A large part of the United States is accesses the internet over some kind of mobile device, so it only makes sense to optimize your business’ site to make sales over mobile devices fast and easy.
The main goal of a mobile site is to turn visitors and browsers into new customers. According to ComScore, a web and mobile measurement firm, 55% of all online sales in June 2013 occurred over a mobile device. It is vital to your company’s success to optimize your site for mobile devices. You wouldn’t want your customers to jump ship to a competitor because of the poor quality of your site on a mobile device. Consumers are always looking for their on-the-go needs to be met. Your business has to be willing to meet them there in order to gain their service and trust. A mobile optimized site will boost your sales by increasing customer engagement. Make sure to start optimizing your mobile site today, so that your sales can increase tomorrow.