Website Design Trends for 2017 – Material Design


Understanding and utilizing design trends is crucial for businesses who want to stay current. If a company’s web properties start to look dated, this can leave a bad impression in the eyes of your customers. Here are a few important website trends that are becoming more prevalent in 2017. Employing just a few of them could improve your brand position and increase your attractiveness to online customers.

Stick with a minimalist design.

Being a minimalist doesn’t mean that you have to do without. It simply means stripping away distractions and allowing your visitors to focus on what’s most important. Some minimal design elements you can employ include:

  • Use a simple navigation structure that favors a clean user interface.
  • Use uncluttered layouts that highlight what you want your visitors to click on.
  • Increase legibility by using high contrast fonts.

Another evolving trend that’s gaining popularity is Google’s Material Design principles. Material Design takes flat design principles and incorporates some elements of “materiality” like drop shadow. It will be interesting to see how minimalist website trends shake out as designers strike a balance between traditional design features and minimalism.

Stick with high-definition photos, images and illustrations.

With the increasing popularity of retina displays, you now have a reason to use high-resolution imagery on your website. There’s a price to pay as far as load times for these larger images, but increasingly fast bandwidth will most likely offset the larger file sizes. High-definition assets will engage your audience and help your site look contemporary.

High quality illustrations are another way to differentiate your site and your brand from everyone else. Stock photography is used so heavily that it gets ignored by web users. Opting instead for an illustration gives you an opportunity create a unique style that you can easily match with your brand.

Build responsive for mobile … and for age.

You’ve probably already heard that Google downranks websites there aren’t responsive. It’s still a good idea to check that your website is responsive to the mobile devices that your visitors most often use. This means that it should seamlessly scale to tablets and mobile smartphones. As the screen size changes, your site should adapt its design to the space it has available on your visitor’s screen.

Another trend we’re seeing is age responsive design. Every generation has its own view of what makes a website attractive. Because advertisers regularly use age to target their ads, web designers can also determine the user’s age based on these same cookies. You can make your website responsive to age by using larger fonts sizes and spacing for older users while using brighter colors for younger users.

Use vibrant colors throughout your website.

Try adding a bright color into your brand palette if it doesn’t have a pop color already in it. Work with your designer to stay up on the latest color trends. Adding a trending bold color or two to your color palette can keep your website and brand from looking dated.

Include rich animations for a better user experience and better conversions.

Adding strategically placed animations in your layouts (in the form of animated GIFs, HTML5 animations and short video clips) can make your website more engaging. Moving elements help create a more lively user experience compared to static images. Animation can also be used to provide visual feedback so that your visitors have a richer interaction with your website.

Animations more than justify their cost when they’re used around your call to action buttons to increase conversions. No matter what type of landing page you’re using, the CTA button should be the star of the page. We’re starting to see movement play a big part in how brands want to draw attention to the calls to action on a page. You don’t want to go overboard with your animations. Try using small, subtle movements every few seconds to attract the viewer’s eye. You can also use a slow and continuous color shift to draw attention to your conversion buttons.

It’s no secret that great looking websites will not only help your reputation, but they can also skyrocket your conversion rates. If you’d like your website designed with conversion in mind, contact us today to see how we can help.

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