Modern Marketing Automation involves landing pages, marketing workflows, lead nurturing programs, list segmentation, lead scoring, CRM integration, and social media automation. With the right technology and the right implementation, this can be a powerful ‘back end’ to your marketing – you drive website visitors with content and traffic strategies, and then the marketing automation kicks in to convert those visitors into sales or sales-ready leads. Bottom line, Marketing Automation = Marketing and Sales Alignment. Now wouldn’t that be great?
Many business owners have revealed that by simply automating their marketing, they have improved their ROI and drastically lowered costs by shortening that time frame from the first touch, to signing that agreement/making that purchase.
Stay top of mind through simple, yet intelligent, drip campaigns and autoresponders. Look like a pro with easy to use email marketing and marketing automation tools. Sleep soundly knowing that contacts, companies, deals, and campaigns are being tracked and tallied. Get smart insights into your sales and marketing data.
Marketing Automation = Cheaper? Easier?
Clients have shared with us that the most interesting topic of discussion is usually surrounding marketing automation. This is understandable because many of the outputs of a solid marketing automation plan answer some very key business drivers. So much of marketing is considered “necessary evil” and “pure expense” to the organization.
Marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.
How is this Accomplished
Every marketing automation strategy includes a centralized marketing database. This is where all your marketing data, leads, contacts and detailed prospect data are stored. Keeping record of client interactions and behaviors helps you to segment client communication and target just the right message to your clients.
Marketing automation also includes a strong reporting and analytics package that provides us with a way to test, measure, and optimize marketing ROI and impact on revenue. We are able to use this data to make sure what we are doing, is effective. Think ROI for the Marketing Department.