I constructed the comment below in response to a blog posting< within LinkedIn by Pete Hollier, SEM/SEO Consultant who had asked: “Is Social Media really Complex?” I felt that my response communicated JUST the right sentiment, so I am reposting it here for your constructive criticism.
First Consider… “Does the soft cloth pickup 20oz of fluid?” You can either:
Social Media helps to speed the decision to purchase. If the marketing claim is judged to be truthful and honest, the move to purchase is strengthened. If the marketing claim is judged to be false… Beware, they may not only not purchase your product, they may be the first ones to comment negatively about it within the context of Social Media.
Many times, this is a key reason for corporations not to engage in Social Media. They want uninformed, zombie “sheeple” to believe their marketing claims regardless of their voracity. AND they don’t want anyone to tell them that their “baby is ugly”!!
From the core context of communication, Social Media is very simple, however, the implementation and demonstration of value proposition can be incredibly complex.
What are your thoughts?