Ignore Twitter? Major brands learn they’d better respond — and quick – Los Angeles Times

Ignore Twitter? Major brands learn they’d better respond — and quick – Los Angeles Times.

Excellent article from the often fraught with misinformation LA Times. I especially liked how they enjoyed how various companies dealt with social media nightmares.

Do companies stay above the fray by not “entertaining” social media discussions or do they invite further scrutiny and possible financial ruin? Your thoughts??


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