Our guest for the next Get Social! Radio Show will be Dan Harris, founder of Taste Casting. Our radio show listeners have been learning all kinds of new vocabulary thanks to our guests and this show will be no exception.
Taste Casting involves the invitation of socially networked individuals by independent restaurateurs to a complimentary food tasting. In exchange, this Taste Casting team broadcasts to their collective network of friends, followers and linked connections via Twitter, Facebook, LinkedIn, YouTube, WordPress, Flickr, etc. Their cameras, flip video, camcorders, and smartphones tell the story of their experience at the restaurant. They communicate the story of the menu, smells, tastes, specials and overall ambiance that makes up the venue.
I am fascinated by Taste Casting not necessarily for the opportunity to glom onto some free eats, but rather to gauge for myself the interest of small business owners in participating in this new social form of marketing and advertising. The concept for me is interesting because it teams up the act of what is natural and understandable about public socialization (eating food and then chatting with others) with the new social media tools that can share opinions, photos and video in a lightning fast manner with hundreds or thousands of others.
Restaurant owners that invite a “Taste Casting” team to their establishment have already stepped out of the box because if they had any concern about the food quality or cleanliness of the establishment these are exactly the WRONG folks you would want to have in your restaurant. Their voices of the Taste Casters are loud and resonate in all sorts of social media platforms. This adds a level of credibility to not only the Taste Casting team, but it also demonstrates for consumers that the restaurant is prepared for a critical review. Unlike a major metropolis, cities like Dayton, Tipp City, Vandalia, Centerville don’t have culinary reviewers or critics coming in to check out the establishments.
A bit about Dan Harris
Dan is an Idea Guy. He is full of energy, ideas and resolves to make those ideas happen. This critical trio of skills makes him a force to be reckoned with. Dan is also a serious marketer who likes to say “We are not making mistakes fast enough” Yep, mistakes. Dan believes that you should make them, learn from them and then do not repeat them. “That’s how you become the best.”
So now you know why a guy like Dan gets on the Get Social! Radio Show, Wednesday August 26th at 9PM. He fascinates me and I know he will do the same for you! 🙂