4 Things to Look for in Backlinks, and 3 Ways of Getting Them


If you want to rank high in the search engines, you need to build high-quality backlinks to your site. Backlinks will always be an integral part of Google’s search engine algorithm; links from one site to another are what connect the internet and make it what it is.

Google views links to a site as votes that attest to that site’s popularity. As you probably know, Google has cracked down on black-hat link building techniques. Mass numbers of low-quality links won’t impress Google anymore. Instead, Google now looks at the quality of your inbound links, as opposed to their quantity.

4 Things You Need to Look For In Links

There are a few things you need to know about links. First of all, they must come from high-quality websites. Spam commenting on Blogspot blogs and trying to get links that way will cause your site to be penalized. Get links from high-quality sites; you can use Moz Open Search Explorer to check a site’s domain authority.

Second, your backlinks need to come from sites that deal with topics that are similar to what your own site deals with. This helps Google reaffirm that they are linking to you because you provide quality content, and it helps them categorize your site so that you rank for what you want.

Third, your anchor text should be, at least most of the time, your brand name. This can either be your company name or a raw link (meaning your domain name). Again, this shows Google that your brand is popular. Using keywords as your anchor text does not work as well anymore when it comes to Google, and doing it too much can set off alarms in Google’s algorithm.

Fourth, in order for the link juice to transfer over to your site, your backlinks must be dofollow. Nofollow backlinks may bring you traffic, but it won’t help for search engine optimization. Many types of links are automatically nofollow: Youtube links, Twitter links, WordPress comment links (meaning the links in the “website” field), Quora links and other such social media links. So just because you’re answering Quora questions and posting a link to your site, doesn’t mean that it’s going to help for SEO.

Now let’s dive into a few ways you can get high-quality backlinks.

Guest Posting

Guest posting is a great way to get both backlinks as well as exposure and traffic. It’s a win-win for both of you: You get a backlink, and the site owner gets free content. Seek out high-quality blogs in your niche and offer to guest post for them. Some sites will even have a page where they set down their requirements for guest posting and instructions on how to submit one. You can also use a tool such as Ahrefs or Semrush to find out which blogs your competitors are getting their links from, and then try to get links from them as well.


Guestographics is a term used by internet marketers in the backlinking world. Similar to guest postings, you offer free content in exchange for a backlink.

First, create a high-quality infographic (you can hire a freelancer on Upwork to do it for you). You need an infographic that’s going to be popular, so search for popular high-ranking blog posts on Google that are composed of “Top X” lists or are a compilation of data which you can make an infographic about (of course, don’t just copy the data from that site; do your own research).

Next, look for blogs that write about the subject of your infographic. Offer to show them and let them use your new and updated infographic, and when you send it to them, include a short introduction with your bio and site link.

Reclaim Your Links

This is a simple but highly effective way of getting great backlinks. Look for blogs that mention your brand or site but don’t actually link to you. Use a tool such as Buzzsumo or Google Alerts to find high-quality sites where you are mentioned. Then, just send the site owners a friendly email thanking them for mentioning you, and politely say that you’d appreciate it if they linked to your site (and include a URL of a high-quality post you created).

Want to rank high in the search engines? Contact us today.

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