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Category Archives: Featured

May
web design looks

Most people associate web design with aesthetics. But while the most memorable sites likely have engaging designs, what businesses really need is a size that looks nice and performs even better. In this article, we’ll explain what happens when the aesthetics of your site compromise its performance.
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May
backlinks

If you want to rank high in the search engines, you need to build high-quality backlinks to your site. Backlinks will always be an integral part of Google’s search engine algorithm; links from one site to another are what connect the internet and make it what it is.Read More »

May
PPC Advertising

It’s always great when you can rank for that super keyword, but let’s face it: Only 10 websites will make it to the first page of Google, and only three websites will make it to the top three. Considering that the top three search results get 70 percent of the search traffic, it can be quite depressing if you’re not ranking for the keyword that will bring in the most sales and customers.

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May
succession-planning

Many of today’s Baby Boomer business owners find themselves wondering and worrying what to do about the future. They’ve spent plenty of time and effort building their businesses from the ground up. Chances are, they have a staff that relies on them for employment, benefits, and other necessary support. What does that mean for the business when retirement approaches? Having a clear succession plan in place can make it easier for your employees to figure out what to do when you’re ready to make that big move down to Florida–or wherever else it is that retirement takes you.
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Apr
david_dao

Why United Airlines Failed

Reading Time: 3 minutes

The United Airlines mishap will go down as one of the worst brand blunders of all-time. Let’s recap what happened and see exactly where United went wrong in its response strategy.

Creating a problem out of thin air

The video of Mr. Dao getting dragged off of the plane went viral within just a couple of hours. Nothing riles social media users up like an unsuspecting, ticket-holding passenger getting forcibly removed from his flight.

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Apr
web design

Should You Design Your Own Website?

Reading Time: 3 minutes

You know your way around the Web. You’re familiar with one or more of the major website platforms, and you know something about HTML and CSS. Doesn’t it make sense to produce your own website rather than pay someone to design it for you?

If it’s a personal site or one for a club, DIY is a reasonable choice. The site just has to look clean, be well written, and have decent graphics. The people in your audience won’t mind if its appearance doesn’t quite measure up to the professional sites. They’re already interested in what you have to say.

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Apr
backlinks

Although backlinking strategies vary greatly, most marketers still agree that they’re essential for an effective search engine optimization campaign. In this article, we’ll cover the current role of backlinks and how you can get impactful ones for your site.
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Apr
brand-visibility

It’s safe to say that optimizing your website and blog content for the search engines continues to be vital in 2017. With search being one of the top tools consumers use to shop, locate information, get answers to their questions, and find solutions, it’s imperative that your brand “shows up” when your audience is looking for you. Amplifying your search engine optimization techniques will help to boost your visibility and get in front of your ideal customers.

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Mar
email list

We can agree that building your email list is the lifeline to your business. Executing a well-planned email strategy creates amazing returns in your marketing including customer loyalty, repeat sales, returning website visitors (improving SEO ranking), and being viewed as an expert and reliable source in your industry. You can catapult your business success simply by honing your email marketing and focusing on fostering relationships with your subscribers.
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Mar
improve seo

Large brands have the luxury of instant brand recognition to drive their online visibility specifically when it comes to search engines. How many times have you searched for “Nike shoes” or “Apple iPhone”? Even if you are a business without large brand recognition, there are multiple ways in which you can improve your SEO to increase brand visibility. We’ve gathered seven practical ways that you can start to boost your search engine results and move up the Google results page.

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