Mobile devices are now more popular than ever. Per Pew Research, 58 percent of U.S. citizens own a smartphone. However, knowing who owns a smartphone doesn’t do much for businesses. What really matters is what the consumer does with that phone. In fact 43 percent of email opens occur on mobile devices. Checking email on a smartphone or tablet is one of the most common things to do with a mobile device. Businesses should be catering to consumers and their need to check email on their smart phones and other smart devices.
When businesses send out emails to clients or consumers it should be tailored in such a way that the message is clearly conveyed on a mobile device. This means designing the company email specifically tailored for mobile devices. This can be done by writing less content and focusing on what the reader needs to know. There are few things less appealing than an overabundance of content while viewing something on your smartphone. With that being said, the text has to also be large enough to read. The content you are sending to your customers should be able to be read and understood quickly.
Since the information is on a smartphone or tablet the links or buttons that can be clicked on by the user need to be bigger. If the thumb can successfully click on the button within the email, then the link needs to be bigger. When making the content more noticeable and the buttons bigger, it would be best to spread them out across the email. Whether you’ve been a graphic designer for years or someone who doesn’t understand the most simple of design principles, clutter is a major turn off for everyone.
When formatting your emails to fit a mobile device you must value simplicity and the users desire to access and understand the message quickly. Email is just one thing on the long list of adjustments that need to be made in the ever-growing digital and mobile world.