With the increasing amount of consumers of growing businesses and the constantly expanding digital world it can be hard for marketers to keep up. There are so many consumers that need to be catered to and new leads have to be developed on a consistent basis. Drip marketing allows businesses to stay on track with all the big changes in internet marketing and the growing number of clients and consumers they are attaining. Drip Marketing is a system that delivers a pre-made message to consumers at a scheduled time. The time is usually dependent on a predetermined time interval or an action by the sales lead.
Social media and email are the most consistent forms where drip marketing is used. These platforms allow for the best use of automated messages to be applied in reaching a large amount of consumers. In the case of social media, pre-written posts can be scheduled at specific times to reach the most amount of consumers. For example, if you find most of your audience is on Twitter at 6:00 p.m. on a Monday then delivering a tweet with a link that can push sales to a higher rate would best be posted at that time.
Email is the most common medium for drip marketing techniques. Once an action is performed by a user an email may be sent to guide them to the next process. If each email is timed correctly then you’ll most likely see a lead conversion because the information that was delivered to them was timely and relevant to their purchase. With drip marketing the whole process of preparing a consumer for a purchase can be done by email without the assistance of a marketer.
Drip marketing makes all of your content relevant because it is scheduled to be presented to your consumers at a specific time. It also saves a lot of time for the marketer. By using automated messages that are very timely it can save the company time while converting new leads successfully. Invest in drip marketing if you haven’t already and watch your sales increase through the perfectly timed and highly effective content.