Local attorney Mark Bamberger approached me one afternoon in January and asked me if I had ever used social media for a law firm. As in all things, businesses consume aspects of marketing at different times, and at different velocities. The legal profession, with all of it’s business-savvy has not exactly been an early or interested advocate of Social Media. I explained to Mark how we were going to set out to change that!
Observing that attorney websites lack descriptions of practice areas and examples of their casework, this left me with tons of “undiscovered country” to experiment. I infused Mark’s site with color, active content and practice areas by category and tags. The content is keyword rich but very readable. I did not execute any over the top internal tagging or pop-outs and slide-downs that would obviously take away from the site’s requirement for professionalism. The site’s rich content has delivered many approving nods from both Mark and his peers.
Mark’s site allows content readers to directly Tweet, Facebook or Digg his articles without leaving the page. Mark also embraces the use of Twitter each day on his BlackBerry which replicates his content updates right to the homepage! Mark doesn’t have to be a web designer to share news about his practice on his website, all he does is chunk out 140 character news and updates to share with visitors to his site. Mark also has an appreciation to the video content of his site and is raring to go to create a whole series of videos that highlight casework, practice areas and the ways that the attorneys of The Mark Bamberger Company, LLC can help others.