If you are unfamiliar with the smart phone app Instagram, then you’re missing out. It’s a great way to share your experiences with the world through photos and video, and you can view others’ adventures. It can also be a way for your business to give your customers a more in-depth look into the company’s work. Instagram is a strong tool for everyone.
Recently, Instagram added another feature to the fast-growing app to grow sustainable revenue: advertising. Often times when people hear advertisements are being added onto an application they enjoy, it makes them cringe. However, they fused the advertisements in perfectly with the rest of your Instagram feed. The ads look just like another picture that someone posted. The only difference is the “Sponsored” label above the picture. If you click the label it will allow you to learn more about the product being advertised.
Instagram knows that each ad won’t be relevant to everyone, so they give the option to hide it from your feed as well. By clicking on the “…” underneath the photo or video advertisement you can either provide feedback about the ad or simply hide it as mentioned earlier.
The advertisements will be personally tailored for you. Instagram will look at what you do on both Facebook and Instagram to determine what ads to place in your feed. Providing feedback on advertisements will also improve this feature.
Instagram is starting the advertisement process slowly. If you’re wondering how to advertise your business on Instagram you’ll have to wait a little longer. The company wants to make sure they are using the ads the best way possible before they expand to more ad partners. They picked a handful of businesses they claim are “great members of the Instagram community,” to begin advertising on Instagram. The companies range from Macy’s to Lexus to Ben and Jerry’s. Be on the lookout for more information regarding Instagram advertisements as they begin to take off.