Growth hacking strategies are all the rave to expanding your audience and customer base in a short time frame. You see, growth hacking is all about applying unconventional marketing strategies to break through, grow faster, and stay ahead of the competition. Especially for startups who have minimal advertising budgets but desire to accelerate quickly or brands who’ve struggled with increasing their clientele, growth hacking can prove to be a winning move to achieving these goals.
The good news is that growth hacking is not complicated. In fact, many of the tactics outlined may sound familiar, yet, it’s how you use these channels for the specific reason and focus to attain this one goal…growth!
So whether you’re a B2B or B2C brand, here are four ways to implementing growth hacking as part of your marketing strategy:
Are you looking to boost your lead generation and build your sales funnel? Webinars are amazing platforms that not only allows you to delve deep into topics for in-depth knowledge, it’s a great source for growing your email list as each participant must register to join your broadcast. Imagine hosting a webinar every week for your target audience, list, and social media followers. You will create added opportunities to grow your subscribers which will compound over time.
Webinars also position your brand as a thought leader and authority in your niche. You can offer tremendous value during these presentations and hold a live Q&A at the end to further engage with your audience. This is a successful strategy for connecting with prospects and generating live feedback that can be used for future content ideas.
Offering free SaaS or tools are highly beneficial in getting potential customers engaged in your products. Tools like Moz’s Open Site Explorer, CoSchedule’s Headline Analyzer, and Hubspot’s Website Grader are excellent examples of brands creating useful apps that their audience can leverage at no cost. It also builds positive experiences with your company which increases the likelihood of these users doing business with you.
Here’s how you can implement this tip:
Retargeting, or remarketing, is a paid strategy where you place a tracking code on your website that will set a tracking snippet or cookie on the browser of those who actually visit your site. With this technique, your ad content will now “follow” your recent visitors wherever they go online. Retargeting is incredibly successful in keeping your brand top of mind long after people leave your site (or ad).
Compelling statistics shows that retargeting works! Click-through rates for retargeted ads are ten times higher than traditional display ads, and retargeted users are 70% more likely to convert. When used in combination with prospecting, retargeting can lead to 147% higher conversion rates.
These staggering numbers illustrate the power behind retargeting and its impact on your business goals. This is one strategy you want to have constantly running to generate fresh, ongoing leads.
Honing your email strategy will produce wonderful results in your overall content marketing. From increasing your bottom-line, boosting brand exposure, to bolstering retention, email marketing is one of the best tools to achieving growth in every area of your business.
Here are a few reasons why email marketing is so important:
The better you divide your list so you’re speaking to their specific interest, the better responsiveness you’ll receive from your leads.
Growth hacking is geared to do one thing…allow you to experience growth in a specific area. If you’re ready to take your business to the next level in 2017, implement at least two of these hacks into your marketing and get ready to achieve results.
Ready to leverage the experts to bolster your online marketing plan in 2017? Reach out to us here and let’s chat! We’re qualified to help you get it done.