Get Social! – Taste Casting
Taste Casting involves the invitation of socially networked individuals by independent restaurateurs to a complimentary food tasting. In exchange, this Taste Casting team broadcasts to their collective network of friends, followers and linked connections via Twitter, Facebook, LinkedIn, YouTube, WordPress, Flickr, etc. Their cameras, flip video, camcorders, and smartphones tell the story of their experience at the restaurant. They communicate the story of the menu, smells, tastes, specials and overall ambiance that makes up the venue.
read moreOblivious Americans alerted by National Health Care Bill
Millions of Americans oblivious to politics, probably don't know what district they reside, and probably don't know who their legislators are; now seem to be standing up and voicing their concerns about the proposed National Health Care Bill.
read moreShould municipalities use Social Media?
While businesses are quickly identifying the benefits of using social media tools to listen to what people have to say about them, and then participate in the discussion, governments have been almost completely absent.
read moreElevator Pitch for Bash Foo
Today I challenged myself to write down my elevator pitch for my company, Bash Foo Social Media. I didn't want any pretentious chatterworthy buzz that receives the requisite head nods from the unattentive masses. Rather, I wanted to first peak curiosity and then deliver a relentless choke hold that you can't get out of.
read moreIs “how many” still important?
Esse est percipi. We are often challenged with the question of whether something becomes relevant in the absence of an audience. This blog posting discusses how traditional marketers often canvass all to get some, and that social marketers get one at a time. I share how sometimes a little of both is best.
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