Ratepoint to Shut Down Operations February 2nd
The leaders in online reputation management services, Ratepoint Inc. of Needham, MA reported this afternoon the abrupt shutdown of all operations. In an email that was sent out this afternoon to all “partners, customers and friends” they stated: “RatePoint’s assets and technologies are currently being acquired, and unfortunately this means that all RatePoint accounts will soon be closed. Effective February 2, 2012, all RatePoint services, including Reputation Management, Email Marketing, Surveys, and Product Reviews will be discontinued. Your ability to access your...
read moreOhio and Google Team to Get Small Biz Online
Public/private partnerships are pretty awesome things. This may be one of them. Google has announced it’s partnership with the economic development folks from Columbus to host an event at the Schuster Center on October 4th that will provide small business owners with a FREE webpage and a FREE Google Places listing. You may be asking yourself, why would a web design firm advertise how one could obtain a webpage for FREE? Well, because we are cool like that. If you don’t have several hundred/thousand dollars to invest in a professional looking site and you are just looking to get...
read moreProcess to Swim
Anyone trying to pass along an e-marketing campaign that does not include REAL VALUE is missing the boat. The true "stump hole" out there is the fear that one will only receive INTRINSIC VALUE for participating in online advertising and marketing. Strategists must move beyond selling poorly supported advertising agendas that only exist to support a weak value proposition. If your online campaign does not instill a strong TRUST from leaders, and the follow-through RELIANCE from the sales organization, you have not learned how to swim.
read moreTwitter Re-Defined
OK, I thought I never would do it.. In fact I have taught those in my marketing classes that you shouldn't have to separate your business and personal persona's online. This evening I created a business Twitter account @bashfoo separate from my personal twitter account @Delta40 (which has over 3,500 followers)
read moreGet Social! – Branding
So why should you even care how you are being represented online? You may want to transfer your real world reputation into the online world. Are you a renowned fiction author? Do you garden like nobody's business? Are you a fantastic and energetic business leader? If so, you may want to transport that stellar reputation and attention online for others to find you. Or, you may have a not-so-nice real life reputation.
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