OK, so here is my story. Overachieving SM specialist and community manager looking to meet and learn new techniques from the digital marketing superheroes of today in order to lead hundreds of small and medium sized businesses to build strong communities rallying around their brand. Recently experienced a string of family, economic and employment challenges [...]
Poked. Nice blog review of social media from a traditional media outlet. (The Miami Herald)
Seven things that social media enhances and empowers. | Microgeist. Microgeist has consistently provided clearer and more consistent guidance on the “softer side” of SM brand relevance. I specifically found the contribution regarding Agility spot on.
I constructed the comment below in response to a blog posting within LinkedIn by Pete Hollier, SEM/SEO Consultant who had asked “Is Social Media really Complex?”
Wrap-up of the Network Dayton meeting in Kettering.
Swine flu is only the latest attempt to besmirch the reputation of America’s favorite white meat (after chicken of course). Even the President is getting into the game of Online Reputation Management.
destinationCRM.com: Social Media: The Five-Year Forecast. What an exciting time! Social Media is going to rule the roost according to Forrester research released today. I am very glad to be working on the bleeding edge of this new vista. If you are a business looking for guidance or assistance in setting up a social media [...]
Over the past couple weeks I have been searching for an “anchor client” that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media?
Can your company “get over” brick and mortar marketing sensibilities to begin to engage your customers?
The key take-away from this article is how the company blog is truly the center point for good digital advertising media. Don’t waste your advertising dollars if you don’t want to carry out a long term dialogue with your customers.
Marketing teams across the globe are tasked daily with defining the features and qualities of a product while also attempting to communicate this message to the widest audience most interested in purchasing their product. Now let’s be clear here. Marketing teams rarely look to knock down new doors, investigate uncharted waters and sell their product to those who are not in the market for it.