Esse est percipi. We are often challenged with the question of whether something becomes relevant in the absence of an audience. This blog posting discusses how traditional marketers often canvass all to get some, and that social marketers get one at a time. I share how sometimes a little of both is best.
Mike McDermott, Community Manager for Bash Foo Social Media shares his thoughts on how to amplify your voice without turning off social media participants.
While community managers beat the “electronic pavement” every day to enhance and moderate brand dialogues, what is running in the background is clearly important. It sets the tone for the B2B relationship as well as enables the community manager to set a baseline for success.
Are you paying too much for your Social Media campaign?
Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.
While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today’s job market. I have a strong belief that tomorrow’s economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.
At the end of the day it comes down to a customer picking up the phone and dialing a number and listening to the reassuring confidence of the contractor who wants to earn their business.
OK, so here is my story. Overachieving SM specialist and community manager looking to meet and learn new techniques from the digital marketing superheroes of today in order to lead hundreds of small and medium sized businesses to build strong communities rallying around their brand. Recently experienced a string of family, economic and employment challenges [...]
Seth’s Blog: The Houdini technique. Seth Godin takes a page from conventional wisdom while describing how marketing slight of hand can turn consumer optimism on its head. Seth uses the example of how airlines make the incredibly complicated task of airline flight look easy. Take for example the TV ads for carpet cleaners where the [...]
I constructed the comment below in response to a blog posting within LinkedIn by Pete Hollier, SEM/SEO Consultant who had asked “Is Social Media really Complex?”
Wrap-up of the Network Dayton meeting in Kettering.