How do you feel about “specialist” marketing?
The marketing and advertising world is getting populated with lots of specialization in the name of preservation. Small businesses aren’t just looking at independent marketing firms selling them their services (like Bash Foo) but also companies that shill under the name of specialization.
read moreWho Knew?
After only 6 months in our current location we have sought out and found a superior location from which to serve our clients. Goals for 135 E. Main St. location (6 months – Complete) Our strategic goal for our office at 135 E.Main St was to get in front of the downtown business community while educating merchants in the use of internet marketing and advertising to grow their business. We have succeeded in our quest by developing web sites for 8 downtown merchants and providing numerous training sessions on blogging, social media and digital advertising. We have built a strong...
read moreIt’s 2011, and it’s Time to Get Sexy and Be Found
OK, so if you are like most Americans in 2011 you have promised yourself to go to the gym more often, eat less carbs and be more frugal with your money. From a marketing perspective, this is the best time to consider getting your marketing plan in shape. And, because of the contraction in money markets, the shrinkage in overall advertising sales and the hesitance of businesses on the brink, 2011 is a great year to break out your sexiest marketing plans and put them into place. If you are like me you are not in the position to be snapping up smaller companies but you may be in a position to...
read moreWe Have Your Sign
After about 2 months of applications, forms, meetings and fees we finally have our sign installed here at our office in beautiful downtown Tipp City, Ohio. Our friends at Insignia Signs made our sign for us. Beyond having signs made so people know where our offices are, signs can have a big impact on your reputation. Reputation Signs haven’t really changed their marketing importance in the past 2,000 years. They still are the keystone for any brick-and-mortar business that wants to gain foot traffic to their location. Our use of a sign is a bit different however, our sign demonstrates...
read moreWhere you Advertise is More Important than What you Advertise
So yesterday I was again asked to defend this statement which sort of goes against all that is holy in the world of sales and advertising. Unless you are selling a product or service that is entirely unique, and you have no competition in the market, your message of how great your product or service is will always be overshadowed by those that are Kings of Delivery. Kings of Delivery Those that are able to identify the medium from which their products or services will be best sold from, inherently win the day regardless of their marketing budget. These entrepreneurs my friends are called...
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