Seven things that social media enhances and empowers. | Microgeist
Seven things that social media enhances and empowers. | Microgeist. Microgeist has consistently provided clearer and more consistent guidance on the “softer side” of SM brand relevance. I specifically found the contribution regarding Agility spot on.
read moreBacon, Pork and Swine (Puerco??)
Swine flu is only the latest attempt to besmirch the reputation of America's favorite white meat (after chicken of course). Even the President is getting into the game of Online Reputation Management.
read moredestinationCRM.com: Social Media: The Five-Year Forecast
destinationCRM.com: Social Media: The Five-Year Forecast. What an exciting time! Social Media is going to rule the roost according to Forrester research released today. I am very glad to be working on the bleeding edge of this new vista. If you are a business looking for guidance or assistance in setting up a social media presence, please contact me! Michael McDermott Community Manager Bash Foo Social Media
read moreSocial Media Tips for Recruiters
I was asked on Friday by a private recruiting firm exactly how Social Media could find better qualified candidates, and obtain them quicker. Of course while time to money is important, I wanted to identify what other areas were key in recruiting the best and the brightest. Who participates? By definition, social media is meant to be consumed by choice, not by force. Therefore, your job candidates may participate in one social networking site or many or not at all, The information they post about themselves may be different based on the type of site. For example, LinkedIn participants tend to...
read moreOn Calculating ROI for Social Media | Jose Uzcategui Online
On Calculating ROI for Social Media | Jose Uzcategui Online. I found this article to be insightful and contain some nice guidance on presentation of ROI. The most important concept seems to be that there is definitely a tangible cost to not participating, and that the cost to participate in Social Media can be so very small in comparison to traditional marketing campaigns.
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