While businesses are quickly identifying the benefits of using social media tools to listen to what people have to say about them, and then participate in the discussion, governments have been almost completely absent.
OK, so here is my story. Overachieving SM specialist and community manager looking to meet and learn new techniques from the digital marketing superheroes of today in order to lead hundreds of small and medium sized businesses to build strong communities rallying around their brand. Recently experienced a string of family, economic and employment challenges [...]
Wrap-up of the Network Dayton meeting in Kettering.
Marketing Articles | Business to Business Marketing Features. Good article on how businesses can build their own communities. One caution I have to throw out there is the concern with the “Determine Funding” situation. If you truly don’t have SM funded and you stand up a SM outpost on Facebook and add a few odd [...]
The key take-away from this article is how the company blog is truly the center point for good digital advertising media. Don’t waste your advertising dollars if you don’t want to carry out a long term dialogue with your customers.
I was asked on Friday by a private recruiting firm exactly how Social Media could find better qualified candidates, and obtain them quicker. Of course while time to money is important, I wanted to identify what other areas were key in recruiting the best and the brightest. Who participates? By definition, social media is meant [...]
Hey guys, I just got off the phone with Larry Signorile from Johnson Resource Group. He had asked about how employment and recruiting firms could benefit from the use of Social Media. While the job market may be at its lowest in 25 years, there is still difficulty for recruiters to place the right candidate [...]
Social Media can enable good business practices, enhance sales or totally transform your business. And it does not matter what business you are in!
The newest technology innovations today all call for loosely coupled integration points. For lay folks, loosely coupled technologies refer to an approach to designing interfaces across modules to reduce the interdependencies across these modules or components. This essentially ensures that changes made to one system do not cause fault within another. Social media and Social [...]