7 Easy Ways to Build your Mailing List
Ask everyone that comes to your place of business. Put a sign-up sheet at your register or reception desk. Ask callers on the phone. If you’re a web-based operation, send a follow-up after an order asking if they’d like to continue to hear from you. Have your employees and staff ask too. Don’t be shy! Studies have shown that over half of people will provide their email addresses if asked. Ask people you meet in professional settings. There’s a lot of networking going on at trade shows, conferences, seminars, and industry events— tell your new contacts about your email newsletter and...
read moreWriting a Standard-Based Press Release
So what do you get when you mix the release of a traditional press release with social media that syndicates the release to all the right people? Well, business success of course! We love how wildly successful our clients have become using just this technique. Would you like to have your company featured in Forbes or the New York Times, how about on TV on CNBC, NBC, or the Lifetime Channel? Of course, there is always the benefit of driving hundreds more fans to your facebook and web page to constantly receive your news updates. First things first though.. You have to learn how to write...
read moreIt’s 2011, and it’s Time to Get Sexy and Be Found
OK, so if you are like most Americans in 2011 you have promised yourself to go to the gym more often, eat less carbs and be more frugal with your money. From a marketing perspective, this is the best time to consider getting your marketing plan in shape. And, because of the contraction in money markets, the shrinkage in overall advertising sales and the hesitance of businesses on the brink, 2011 is a great year to break out your sexiest marketing plans and put them into place. If you are like me you are not in the position to be snapping up smaller companies but you may be in a position to...
read moreWe Have Your Sign
After about 2 months of applications, forms, meetings and fees we finally have our sign installed here at our office in beautiful downtown Tipp City, Ohio. Our friends at Insignia Signs made our sign for us. Beyond having signs made so people know where our offices are, signs can have a big impact on your reputation. Reputation Signs haven’t really changed their marketing importance in the past 2,000 years. They still are the keystone for any brick-and-mortar business that wants to gain foot traffic to their location. Our use of a sign is a bit different however, our sign demonstrates...
read moreFacebook Etiquette: Friend Farming
If you have participated in Facebook for any length of time, you have been exposed to “Friend Farmers”. No, not those annoying people who post their Farmville updates to your wall, a friend farmer is someone who seeks to be friends with all of your friends for purposes of either to market their products or services to you, or they are simply curious and want to snoop into your collection of friends. Is the correct approach to then remove them from your friend list? Friend to All Manner of Beast Friends and friendships are vital to social networking site such as Facebook, without...
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