Are you paying too much for your Social Media campaign?
Are you paying too much for your Social Media campaign? Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.
read moreAre you an A, B or a C?
While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today's job market. I have a strong belief that tomorrow's economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.
read moreSM Communities are not a right-they are a privilege
Marketing Articles | Business to Business Marketing Features. Good article on how businesses can build their own communities. One caution I have to throw out there is the concern with the “Determine Funding” situation. If you truly don’t have SM funded and you stand up a SM outpost on Facebook and add a few odd friends, you could very quickly lose control of the conversation if there is no one monitoring and moderating the conversation topics. You should at least have someone indicated as your key SM analyst who as a regular part of their duties will perform the rest of the...
read moreAnother Social Media Success (not Zappos)
Over the past couple weeks I have been searching for an "anchor client" that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media? Can your company "get over" brick and mortar marketing sensibilities to begin to engage your customers?
read more
