Are you an A, B or a C?
While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today's job market. I have a strong belief that tomorrow's economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.
read moreMaking difficult things look easy
Seth’s Blog: The Houdini technique. Seth Godin takes a page from conventional wisdom while describing how marketing slight of hand can turn consumer optimism on its head. Seth uses the example of how airlines make the incredibly complicated task of airline flight look easy. Take for example the TV ads for carpet cleaners where the gentleman spills grape juice, coffee, dirt and other matter on the carpet and with one cut-scene and wipe of the towel the stains are removed. Trusting consumers look past the cut-scene action and rationalize that they will never experience such a disasterous...
read moreIf you are bit by a Rattlesnake you should (fill in the blank)
I constructed the comment below in response to a blog posting within LinkedIn by Pete Hollier, SEM/SEO Consultant who had asked “Is Social Media really Complex?”
read moreAnother Social Media Success (not Zappos)
Over the past couple weeks I have been searching for an "anchor client" that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media? Can your company "get over" brick and mortar marketing sensibilities to begin to engage your customers?
read moreWhat are the Top Digital Marketing trends?
The key take-away from this article is how the company blog is truly the center point for good digital advertising media. Don't waste your advertising dollars if you don't want to carry out a long term dialogue with your customers.
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