destinationCRM.com: Social Media: The Five-Year Forecast. What an exciting time! Social Media is going to rule the roost according to Forrester research released today. I am very glad to be working on the bleeding edge of this new vista. If you are a business looking for guidance or assistance in setting up a social media [...]
Over the past couple weeks I have been searching for an “anchor client” that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media?
Can your company “get over” brick and mortar marketing sensibilities to begin to engage your customers?
The key take-away from this article is how the company blog is truly the center point for good digital advertising media. Don’t waste your advertising dollars if you don’t want to carry out a long term dialogue with your customers.
Just sat for the skills test for an IT Consultant position with the state of Ohio. Wasn’t too tough. I only had about 3-4 real competition out of 20 or so. I sit for the second round at 1pm today. They said it was tougher. “it has protocols and stuff” Lol wish me luck peeps… [...]
Marketing teams across the globe are tasked daily with defining the features and qualities of a product while also attempting to communicate this message to the widest audience most interested in purchasing their product. Now let’s be clear here. Marketing teams rarely look to knock down new doors, investigate uncharted waters and sell their product to those who are not in the market for it.
I was asked on Friday by a private recruiting firm exactly how Social Media could find better qualified candidates, and obtain them quicker. Of course while time to money is important, I wanted to identify what other areas were key in recruiting the best and the brightest. Who participates? By definition, social media is meant [...]
While I usually try to dedicate one theme per blog I have been really cranking out the Foo today and have to combine two very cool things in one blog. Social Media Today is a moderated social community that allows you to start building a personal network with your peers, create a profile and promote [...]
Hey guys, I just got off the phone with Larry Signorile from Johnson Resource Group. He had asked about how employment and recruiting firms could benefit from the use of Social Media. While the job market may be at its lowest in 25 years, there is still difficulty for recruiters to place the right candidate [...]
Most Corporate Social Media Efforts Will Fail – Search Engine Watch (SEW). This excellent write-up by Liana Evans focuses in on the many pitfalls that Corporate marketing teams fall into when building Social Media sites and attempting to manage their Online Reputation and Brand. The fact is that simply driving users and traffic across the [...]
Social Media has an opportunity to “corral” self-indicated consumers around products they want and desire. Now, can it replace traditional salesmanship?