Should municipalities use Social Media?
While businesses are quickly identifying the benefits of using social media tools to listen to what people have to say about them, and then participate in the discussion, governments have been almost completely absent.
read moreTechrigy SM2 and Social Analytics
While community managers beat the "electronic pavement" every day to enhance and moderate brand dialogues, what is running in the background is clearly important. It sets the tone for the B2B relationship as well as enables the community manager to set a baseline for success.
read moreRecruiting talent through social media
During a break in the action from PodCamp Ohio 2009 I had the opportunity to speak with Amybeth Hale, a social media recruiter with AT&T. We started to chat about some of the interesting ways that social media can be used to source unique, "one-of-a-kind" talent. Somewhere in the midst of our discussion Amybeth whipped out her pink Flip camera and started recording.
read moreNCR refutes criticism from Ohio officials
Lt. Gov Fisher coming out with that childish statement "NCR stands for No opportunity to Communicate or Respond” was the icing on the cake. His defensive posture belied the fact that his office has not done anything to attract or retain business in the local area.
read moreAre you paying too much for your Social Media campaign?
Are you paying too much for your Social Media campaign? Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.
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