Mobile Payments Up, Plastic Down. Is Your Business Ready? #chartporn
The masters of both consumers and merchant’s money, INTUIT has created a broad sweeping analysis of the use of different payment methods in the marketplace. While there will continue to be much resistance to mobile payments by the generation that just learned how to play Angry Birds on their iPhone, there is some good information and takeaways from this latest #chartporn from INTUIT. Who is going to use mobile payments? The age group between 20 and 44 are lion share, and with more than 4% growth in the mobile payments industry every year plastic’s days are now numbered. Where are...
read moreMike McDermott to Present “How to Market your Business using Social Media”
Join Mike McDermott, President of Bash Foo a new media marketing agency that manages the online reputations of dozens of small businesses, brands and Non-Profits as he leads an entertaining and informative look at how to use social media to drive business goals and objectives.
read moreFacebook Etiquette: Friend Farming
If you have participated in Facebook for any length of time, you have been exposed to “Friend Farmers”. No, not those annoying people who post their Farmville updates to your wall, a friend farmer is someone who seeks to be friends with all of your friends for purposes of either to market their products or services to you, or they are simply curious and want to snoop into your collection of friends. Is the correct approach to then remove them from your friend list? Friend to All Manner of Beast Friends and friendships are vital to social networking site such as Facebook, without...
read moreGather Thee Requirements Three
Getting called into an RFP (Request For Proposal) with very little information or requirements gathered is a commonplace enough event for technologists. An RFP is the chance for the service provider to deliver a summary of what sort of services they intend to deliver to the customer. Rarely will an RFP include pricing, as in this initial stage the service provider has not collected the Customer Requirements.
read moreProcess to Swim
Anyone trying to pass along an e-marketing campaign that does not include REAL VALUE is missing the boat. The true "stump hole" out there is the fear that one will only receive INTRINSIC VALUE for participating in online advertising and marketing. Strategists must move beyond selling poorly supported advertising agendas that only exist to support a weak value proposition. If your online campaign does not instill a strong TRUST from leaders, and the follow-through RELIANCE from the sales organization, you have not learned how to swim.
read more
