SM Communities are not a right-they are a privilege
Marketing Articles | Business to Business Marketing Features. Good article on how businesses can build their own communities. One caution I have to throw out there is the concern with the “Determine Funding” situation. If you truly don’t have SM funded and you stand up a SM outpost on Facebook and add a few odd friends, you could very quickly lose control of the conversation if there is no one monitoring and moderating the conversation topics. You should at least have someone indicated as your key SM analyst who as a regular part of their duties will perform the rest of the...
read moreAnother Social Media Success (not Zappos)
Over the past couple weeks I have been searching for an "anchor client" that would be interested in hiring me to use Social Media as a Reputation Builder, versus traditional Advertising. In working with these potential clients I educate them how to understand the importance of engagement and interaction, and then I strive to push them to reach outside of these traditional marketing barriers to develop interactive strategies to enhance their brand. Is your brand ready for Social Media? Can your company "get over" brick and mortar marketing sensibilities to begin to engage your customers?
read moreSocial Media Today and Community Strategist
While I usually try to dedicate one theme per blog I have been really cranking out the Foo today and have to combine two very cool things in one blog. Social Media Today is a moderated social community that allows you to start building a personal network with your peers, create a profile and promote your business, add content by blogging directly on the site or adding the RSS feed of your current blog, comment and rate posts and have instant access to some of the best minds on issues that concern SM specialists directly. Bash Foo Social Media has joined Social Media Today in a continued...
read moreRecruiting Talent through Twitter
Hey guys, I just got off the phone with Larry Signorile from Johnson Resource Group. He had asked about how employment and recruiting firms could benefit from the use of Social Media. While the job market may be at its lowest in 25 years, there is still difficulty for recruiters to place the right candidate with the available position. Larry’s firm has a whole list of opportunities awaiting the right candidate to respond. How can Larry meet his business objective (recruiting talent) through the use of Social Media? First off, I promised to elaborate on how to use Twitter to post jobs...
read moreMost Corporate Social Media Efforts Will Fail – Search Engine Watch (SEW)
Most Corporate Social Media Efforts Will Fail – Search Engine Watch (SEW). This excellent write-up by Liana Evans focuses in on the many pitfalls that Corporate marketing teams fall into when building Social Media sites and attempting to manage their Online Reputation and Brand. The fact is that simply driving users and traffic across the page is NOT the goal. Rather, the goal to managing your Online Reputation or Persona is to build relationships and a constant stream of two way communications to build your Brand recognition.
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