Are you paying too much for your Social Media campaign?
Are you paying too much for your Social Media campaign? Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.
read moreAre you an A, B or a C?
While everyone can agree that networking is an important part of a job search, the members of these organizations actually go a step further to develop the individual into a better and more educated job seeker readying them for the challenges of today's job market. I have a strong belief that tomorrow's economy will be driven by those between the ages of 25-45 and also that the positions that these individuals will eventually have are not even currently envisioned. Think all new job titles, new responsibilities and new focus.
read moreI just want them "my customers" to call me!!
At the end of the day it comes down to a customer picking up the phone and dialing a number and listening to the reassuring confidence of the contractor who wants to earn their business.
read moreMaking difficult things look easy
Seth’s Blog: The Houdini technique. Seth Godin takes a page from conventional wisdom while describing how marketing slight of hand can turn consumer optimism on its head. Seth uses the example of how airlines make the incredibly complicated task of airline flight look easy. Take for example the TV ads for carpet cleaners where the gentleman spills grape juice, coffee, dirt and other matter on the carpet and with one cut-scene and wipe of the towel the stains are removed. Trusting consumers look past the cut-scene action and rationalize that they will never experience such a disasterous...
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