It’s 2011, and it’s Time to Get Sexy and Be Found
OK, so if you are like most Americans in 2011 you have promised yourself to go to the gym more often, eat less carbs and be more frugal with your money. From a marketing perspective, this is the best time to consider getting your marketing plan in shape. And, because of the contraction in money markets, the shrinkage in overall advertising sales and the hesitance of businesses on the brink, 2011 is a great year to break out your sexiest marketing plans and put them into place. If you are like me you are not in the position to be snapping up smaller companies but you may be in a position to...
read moreWhere you Advertise is More Important than What you Advertise
So yesterday I was again asked to defend this statement which sort of goes against all that is holy in the world of sales and advertising. Unless you are selling a product or service that is entirely unique, and you have no competition in the market, your message of how great your product or service is will always be overshadowed by those that are Kings of Delivery. Kings of Delivery Those that are able to identify the medium from which their products or services will be best sold from, inherently win the day regardless of their marketing budget. These entrepreneurs my friends are called...
read moreProcess to Swim
Anyone trying to pass along an e-marketing campaign that does not include REAL VALUE is missing the boat. The true "stump hole" out there is the fear that one will only receive INTRINSIC VALUE for participating in online advertising and marketing. Strategists must move beyond selling poorly supported advertising agendas that only exist to support a weak value proposition. If your online campaign does not instill a strong TRUST from leaders, and the follow-through RELIANCE from the sales organization, you have not learned how to swim.
read moreAre you paying too much for your Social Media campaign?
Are you paying too much for your Social Media campaign? Is it slurping up cash like a freight train? Does it keep you from paying your utility bill or from sleeping at night? Then yes.. you are probably paying too much, but overall social media has demonstrated that it can be highly effective at reaching more people who are better targets for your advertising dollars with a higher propensity to buy. Think higher conversion. Think Socially.
read moreI just want them "my customers" to call me!!
At the end of the day it comes down to a customer picking up the phone and dialing a number and listening to the reassuring confidence of the contractor who wants to earn their business.
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