AdWords and PPC Campaigns

Are you getting the most out of your PPC campaign? Are you monitoring click fraud and irrelevant traffic that steal from your budget? Are you performing split-testing of your ads and landing pages to maximize conversions and Return On Investment (ROI)?

Bash Foo can help create and tune your campaigns in Google Adwords, Yahoo Sponsored Search, and MSN Ad Center, run split testing, perform the on-going campaign management support, and optimize your website for better conversions.

Our clients have found that running a PPC campaign is not as easy as it seems. The process is full of pitfalls that are hard to spot if you don’t have sufficient experience, knowledge, and time for testing and tracking. A poorly managed PPC campaign means loss of money for your company. The truth about web advertising is that it can be so highly focused and so broadly applied that millions of dollars of marketing capital are wasted by companies EVERY WEEK.

Paid Search, is not an art – anyone who calls it an art just hasn’t figure it out yet – Paid Search is a science.

We’re very good at the science of Paid Search. Period.

So, what’s the ideal process of a paid search marketing campaign at Bash Foo?

Phase 1 – Understanding the Industry
With any marketing related campaign, the first step is always to understand the industry and how it works.
Every industry is unique and there needs to be emphasis on creating custom campaigns after understanding an industry.
While genericity is good, but not so good when it comes to Pay Per Click campaigns.

Phase 2 – Drilling the Data
Yes, we literally “drill” the data. Also called data mining or buzz-pocket mining. Once we’ve understood your industry, its important to drill data related to your prospective campaign i.e keywords, current bid amounts, scope, geographies, conversion tests.

Phase 3 – Representing the Data
We pull the drilled data out and keep it out for reference and create your keyphrases and ad groups using that.
Its important to select optimal phrases to ensure campaign effectiveness.

Phase 4- Pushing the Campaign
This step involves bringing the campaign alive – we always like to beta it, makes more sense when you’re really looking for optimal leads/conversions and cost:sale ratios.

Phase 5 – Optimizing the campaign and platform
A campaign isn’t a good one, unless its constantly tweaked and optimized. And landing page optimization isn’t just fancy jargon – its something essential! This phase involves cleaning up the keywords, ad groups, bid amounts, improvising Trust Ranks and creating new avenues. When delivering customers interested in your products or services to your “Internet doorstep”, you must be prepared to capture them.