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Apr
david_dao

Why United Airlines Failed

Reading Time: 3 minutes

The United Airlines mishap will go down as one of the worst brand blunders of all-time. Let’s recap what happened and see exactly where United went wrong in its response strategy.

Creating a problem out of thin air

The video of Mr. Dao getting dragged off of the plane went viral within just a couple of hours. Nothing riles social media users up like an unsuspecting, ticket-holding passenger getting forcibly removed from his flight.

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Apr
web design

Should You Design Your Own Website?

Reading Time: 3 minutes

You know your way around the Web. You’re familiar with one or more of the major website platforms, and you know something about HTML and CSS. Doesn’t it make sense to produce your own website rather than pay someone to design it for you?

If it’s a personal site or one for a club, DIY is a reasonable choice. The site just has to look clean, be well written, and have decent graphics. The people in your audience won’t mind if its appearance doesn’t quite measure up to the professional sites. They’re already interested in what you have to say.

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Apr
backlinks

Although backlinking strategies vary greatly, most marketers still agree that they’re essential for an effective search engine optimization campaign. In this article, we’ll cover the current role of backlinks and how you can get impactful ones for your site.
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Apr
brand-visibility

It’s safe to say that optimizing your website and blog content for the search engines continues to be vital in 2017. With search being one of the top tools consumers use to shop, locate information, get answers to their questions, and find solutions, it’s imperative that your brand “shows up” when your audience is looking for you. Amplifying your search engine optimization techniques will help to boost your visibility and get in front of your ideal customers.

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Mar
email list

We can agree that building your email list is the lifeline to your business. Executing a well-planned email strategy creates amazing returns in your marketing including customer loyalty, repeat sales, returning website visitors (improving SEO ranking), and being viewed as an expert and reliable source in your industry. You can catapult your business success simply by honing your email marketing and focusing on fostering relationships with your subscribers.
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Mar
improve seo

Large brands have the luxury of instant brand recognition to drive their online visibility specifically when it comes to search engines. How many times have you searched for “Nike shoes” or “Apple iPhone”? Even if you are a business without large brand recognition, there are multiple ways in which you can improve your SEO to increase brand visibility. We’ve gathered seven practical ways that you can start to boost your search engine results and move up the Google results page.

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Mar
website-maintenance-cost

Website maintenance feels, to many businesses, like a necessary evil: it’s not something that you appreciate, but rather, something that you simply have to take care of. As a result, many times, it’s pushed to the bottom of your budget. How much should website maintenance cost? In order to understand the price you’re paying, start by asking yourself a few key questions.

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Mar
Key-Performance-Indicator-Kpi

If you want to measure success in inbound marketing, you better know what numbers to look at. Key performance indicators, or KPIs, are a set of metric that help you determine exactly what how efforts in blogging, social media, SEO, and other inbound tactics actually perform in building brand awareness and growing your business.

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Feb
product-market-fit

Finding Product Market Fit

Reading Time: 3 minutes

When trying to determine if you have product/market fit, some people say that if you need to ask that question, you certainly don’t have it yet. While finding that ideal product/market fit is something that you will certainly know once you have it, there are definitely more concrete steps to determining PMF.

What is product/market fit?

Product/market fit (PMF) is a term coined by Marc Andreesen who said “product/market fit means being in a good market with a product that can satisfy that market.” Sounds simple enough, but it can be hard to achieve and lead to the failure of a company or startup should they get it wrong.

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Feb
website-maintenance-contract

If all companies were the same, wouldn’t businesses choose a local provider for website maintenance services? Decades ago, computing services were local. You had to have in-house IT support or a company nearby that could come in and perform the services that you required. That is the business model of the past. Now, through virtualization and remote server technologies, companies of all sizes can obtain IT support from wherever they want. This means that you could choose Provider XYZ on the other side of the world if it offers a good price and acceptable levels of quality and service. You wouldn’t be able to talk to their IT people face-to-face, but you could Skype with them. You would want to ensure, however, that your website is secure and operational throughout the year. Here, we look at what makes a good website maintenance contract.

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