If your email campaign is lagging and you’re not getting the open rate you want, then it may be time to look at your email content. Email marketing is inundating people’s inboxes, so creating a consistent strategy of do’s and don’ts will ramp up your results. Expect to see more action with the following do’s and don’ts.
Did you know that roughly one in four dollars spent in restaurants is related to either travel or tourism? This means that you don’t have to be specifically located in a “destination city” for a traveler to be important. People can travel for many different reasons. It can be a vacation, to visit family, for a social event, or business. Regardless, after checking into their hotel, one of the first things every person does is seek out the best places to eat.
Even in the last few months, digital marketing has continued its shape-shifting ways. It’s not at all uncommon for businesses to realize that their 2015 or even 2016 strategies are now irrelevant.
Thanks to shifts in consumer demands and new technological features, new digital marketing campaigns should cover these aspects:
Most of the work that our team performs on a day to day basis is anchored in a desire to grow leads for the businesses that we support. From designing custom, eye-catching websites to providing Search Engine Optimization (SEO) and email drip campaigns our end goal is to drive more business for our clients.
Inbound marketing is also a fascinating look at Minority Marketing. As a marketer, we know that 96% of the visitors to any client website are NOT in a position or have a desire to buy. That is a BIG number!
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You carefully craft a well-written blog post, choose a perfect keyword, optimize it for the search engines, and share it on social media. What should happen is that your post starts ranking on the first page of Google. What actually happens — many times — is that your post lags behind on the second, third, or fourth page of Google. Being on the fourth page isn’t much different than being on the tenth page, but don’t despair! If Google likes your post enough to put it on the second page, it won’t take much more for them to put it on the first. There are many on-site and off-site search engine optimization techniques that you can use to boost that post’s rankings. Let’s get into them.
With each passing year, businesses look for more innovative ways to reach out to potential customers. And as these options increase, so do visitor expectations. In the past few years, website chat functionality has gone from a novelty to a vital part of how many businesses communicate with their target audience. As it turns out, there’s a reason for that trend.
Understanding and utilizing design trends is crucial for businesses who want to stay current. If a company’s web properties start to look dated, this can leave a bad impression in the eyes of your customers. Here are a few important website trends that are becoming more prevalent in 2017. Employing just a few of them could improve your brand position and increase your attractiveness to online customers.